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Esurance Selects Microsoft for Mobile Insurance Services Rollout

Strategic Insights

— 1 min read

Esurance, a direct-to-consumer personal auto insurance company, has chosen Microsoft to deliver its online insurance services to mobile devices. The software-plus-services implementation is expected to improve customer acquisition and retention by anticipating customer needs. Esurance's mobile platform will provide various key web applications, including claims-related functionality, quoting, policy management, and billing services. This rollout is part of the company's strategy to leverage technology and stay competitive in the market.

Key Takeaways:

  • Esurance, a subsidiary of White Mountains Insurance Group, has partnered with Microsoft to roll out online insurance services to mobile devices.
  • The insurer required a solution to quickly migrate its web-based applications to a mobile platform and integrate value-added third-party services.
  • Esurance utilized the Microsoft .NET Framework to migrate applications to the Windows Mobile 6.1 operating system.
  • The company integrated two additional services: a text-messaging gateway and AutoWatch, which allows customers to view photos of their car being repaired at an auto body shop.
  • The mobile platform will enable customers to access various key web applications, including claims-related functionality, quoting, policy management, and billing services.
  • Esurance's strategy aims to improve customer acquisition and retention by anticipating customer needs through the mobile platform.
  • The company did not disclose financial details regarding the partnership with Microsoft.
  • The rollout is part of Esurance's effort to leverage technology and stay competitive in the market.

Statistics:

  • Esurance is a subsidiary of White Mountains Insurance Group (NYSE:WTM).
  • The company has partnered with Microsoft (Nasdaq:MSFT) for the software-plus-services implementation.
  • The rollout includes the migration of web-based applications to the Windows Mobile 6.1 operating system.
  • Esurance has integrated a text-messaging gateway and AutoWatch services with its mobile platform.
  • The mobile platform will provide customers with several key web applications, including claims-related functionality, quoting, policy management, and billing services.

Sources:

  • "Esurance selects Microsoft to deliver on-line insurance services to mobile devices" (TELECOMWORLDWIRE, 20 May 2009)

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