Every Step Campaign Highlights Charitable Support for Patient Care in North East

A new awareness and fundraising drive has been launched by Newcastle Hospitals Charity to celebrate the role of donations in supporting children, families, and staff at the Great North Children's Hospital. The campaign, called Every Step, features unique footprint characters inspired by real footprints collected from patients, families, and hospital staff. The campaign aims to shine a light on the journeys of patients, families, and staff and encourage the public to support the incredible work happening every day.

Key Takeaways:

• The Every Step campaign celebrates the role of charitable support in enhancing patient care beyond clinical services, including comforting words, acts of kindness, and breakthroughs made possible through donations.
• The campaign features colourful footprint characters inspired by real footprints collected from patients, families, and hospital staff, which will appear in the official video and on billboards across Newcastle.
• A new donation wall will be unveiled at The Great North Children's Hospital, where supporters can place a symbolic footstep sticker for a suggested donation.
• Each step will represent the meaningful role donors and supporters play in transforming the hospital experience, from enhancing facilities and supporting family wellbeing, to enabling pioneering healthcare innovations.
• Funds raised will help enhance facilities, support family wellbeing, and enable pioneering healthcare innovations.
• The campaign is set to go live across various out-of-home advertising, print, and digital platforms from W/C 8 September.
• Teri Bayliss, director of Newcastle Hospitals Charity, highlighted the importance of charitable support in patient care, stating that it goes far beyond clinical services.

Statistics:

• The Every Step campaign will feature unique footprint characters inspired by real footprints collected from patients, families, and hospital staff.
• A new donation wall will be unveiled at The Great North Children's Hospital.
• The campaign aims to encourage the public to support the incredible work happening every day at the Great North Children's Hospital, which serves not just the North East region, but families from across the UK and beyond.
• Each step on the donation wall will represent the meaningful role donors and supporters play in transforming the hospital experience.

Sources:

• Newcastle Hospitals Charity [Source 1]