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Evofem Biosciences Announces Groundbreaking Impact of "Say Vagina" Campaign

Strategic Insights

— 1 min read

The "Say Vagina" campaign, launched by Evofem Biosciences in August 2025, aimed to normalize the use of clinical anatomical language and combat censorship of essential medical terminology. The campaign, which tapped into areas of urgent educational need, partnered with leaders across multiple fields and generated significant traction on social media platforms. The campaign's impact was felt across various aspects, from increasing traffic to the company's website to growing Saundra Pelletier's Instagram reach.

Key Takeaways:

  • The "Say Vagina" campaign generated over 2.5 million views across social media platforms, highlighting the importance of normalizing clinical anatomical language.
  • Traffic to PHEXXI.com, the website for Evofem's hormone-free prescription contraceptive PHEXXI, increased by 130% during Say Vagina Month.
  • PHEXXI became the most followed contraceptive brand among healthcare providers, demonstrating the campaign's effectiveness in rebranding and raising awareness.
  • Saundra Pelletier, CEO of Evofem Biosciences, saw her Instagram reach grow by over 400%, largely due to non-followers engaging with the campaign's content.
  • To ensure continued momentum, Evofem plans to launch SayVaginaStore.com in September, which will offer empowerment merchandise with 100% of proceeds donated to charity.
  • The campaign proved that language normalization can replace stigma and silence with strength, paving the way for open dialogue about women's bodies and health.
  • The campaign's success led to an increased number of patients, providers, and educators reaching out to learn more about Evofem, PHEXXI, and Saundra Pelletier.

Statistics:

  • 2.5 million views generated across social media platforms
  • 130% increase in traffic to PHEXXI.com
  • 400% growth in Saundra Pelletier's Instagram reach, with the majority coming from non-followers
  • Over 2,500,000 engagements with Say Vagina content on social media platforms
  • 100% of proceeds from SayVaginaStore.com merchandise to be donated to charity

Sources:

  • Evofem Biosciences, Inc. (PRNewswire, September 11, 2025)
  • Evofem Biosciences, Inc. (SEC filings, various)

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