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eWorld Expands On-Line Shopping Options with 1-800-FLOWERS & GIFTHOUSE Partnership

Strategic Insights

— 1 min read

In a move to strengthen its position in the on-line retail market, Apple's eWorld service has partnered with 1-800-FLOWERS & GIFTHOUSE to offer an extensive range of gifts for personal and business customers. This partnership brings an additional 10,000 products to eWorld's Marketplace building, catering to various occasions and preferences.

Key Takeaways:

  • The partnership between eWorld and 1-800-FLOWERS & GIFTHOUSE enables users to select, order, and send gifts from their personal computer, with options for quick delivery within the U.S. and abroad.
  • eWorld members can access a database-type catalog of product images and descriptions to make informed purchasing decisions, with the ability to view electronic pictures of flower arrangements and gifts before making a purchase.
  • Business customers can set up corporate accounts with monthly billing and access a range of gift suggestions for occasions such as employee recognition, customer satisfaction, new business development, sympathy expression, or birthdays.
  • This partnership marks a significant expansion of eWorld's on-line shopping options, which also include vendors such as Computer Express, Eaasy Sabre, and The Online Bookstore.
  • To support user decision-making, eWorld also provides various computer product buyers' guides, including BMUG Choice Products, eZine! from ZiffNet/Mac, and Macworld Online's Reviews & Buyers' Tools.

Statistics:

  • The partnership between eWorld and 1-800-FLOWERS & GIFTHOUSE adds 10,000 products to eWorld's Marketplace building.
  • eWorld is available in the U.S., Canada, United Kingdom, Australia, Ireland, and New Zealand.
  • An eWorld Windows-based version is expected to be available in 1995.

Sources:

  • "PRNewswire: Macintosh-users can now select, order, and send a wide range of gifts...";
  • Apple Computer, Inc. (Nasdaq: AAPL);
  • "Note: Apple, the Apple logo and Macintosh are registered trademarks; eWorld and NewtonMail are trademarks of Apple Computer, Inc."

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