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Excite and RealNetworks Partner to Offer Multimedia Search Integration

Strategic Insights

— 1 min read

Excite, a global Internet media company, has partnered with RealNetworks, the leader in streaming media, to integrate Excite's Audio/Video Search into RealNetworks' new RealPlayer G2. This partnership will enable consumers to search for multimedia content directly from the RealPlayer, revolutionizing the way people access and experience audio, video, and multimedia content on the Web.

The partnership aims to address the increasing demand for streaming media, driven by the convergence of television, radio, text, and the Internet. By providing a seamless search experience within the RealPlayer, Excite and RealNetworks aim to tap into the growing market of consumers seeking richer media experiences on the Web. As of November 23, the final version of RealPlayer G2 is available for free download at www.real.com, with over 38 million registered users and 150,000 daily downloads.

Key Takeaways:

  • Excite's Audio/Video Search is now integrated into RealNetworks' RealPlayer G2, allowing consumers to search the Web for multimedia content directly from the player.
  • The partnership aims to capitalize on the growing demand for streaming media, with the number of Web pages featuring RealAudio and RealVideo anticipated to increase significantly.
  • RealPlayer G2 has over 38 million registered users and is downloaded by 150,000 consumers daily, providing a vast audience for Excite's search service.
  • Excite expects to distribute its search service to the growing market of consumers looking for multimedia content on the Web through this partnership.
  • The RealPlayer G2's search capability will be powered by Excite's search engine, offering consumers a co-branded search results page featuring relevant RealNetworks-compatible RealAudio, RealVideo, and multimedia clips.

Statistics:

  • RealPlayer G2 has over 38 million registered users.
  • RealPlayer G2 is downloaded by 150,000 consumers daily.
  • Anticipated growth of Web pages featuring RealAudio and RealVideo programming.
  • Excite attracts over 19 million unique consumers monthly to its flagship portal services, excite.com and webcrawler.com.

Sources:

  • "Excite, RealNetworks Partner to Expand Audio/Video Search." PR Newswire, November 23.
  • Excite, Inc. Press Release, November 23.
  • RealNetworks, Inc. About Us. http://www.real.com.

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