Facebook's Resilience: Despite Concerns, Daily User Base Grows

Facebook's massive user base continues to grow, with more than 40% of users logging on daily, according to Lou Kerner's survey. This growth is driven by an increase in daily usage among existing users, with those who log on daily spending more time on the platform. While concerns about privacy have decreased, with over half of non-users citing it as a waste of time, Facebook's user demographics are surprisingly positive, with higher-income individuals showing less concern about privacy.

Key Takeaways:

• Facebook's daily user base has grown to over 40%, with users spending more time on the platform.
• The number of Facebook members grew by over 5% in the last two months, with 18-and-over users increasing to 2,500.
• Concerns about privacy have decreased, with over half of non-users citing it as a waste of time.
• Higher-income individuals show less concern about privacy, with over 60% being somewhat concerned, indicating they won't change their behavior.
• Users are managing what they put on Facebook better, with over half using Facebook's toolset to manage their privacy settings.
• Many users have fanned a brand, with over half of 18-and-over users doing so, mainly to show affiliation or get deals.

Statistics:

• 40% of Facebook users log on daily.
• The number of Facebook members grew by 5% in the last two months.
• 18-and-over users increased to 2,500.
• Over 60% of higher-income individuals (making over $100,000 a year) are somewhat concerned about privacy.
• Over half of Facebook members use the toolset to manage their privacy settings.
• Over half of 18-and-over users have fanned a brand.

Sources:

• Deirdre Bolton, Host, Bloomberg News
• Lou Kerner, Analyst, Wedbush Securities
• Goldman and Merrill social media analysis
• Bolt Media (former CEO)
• Bloomberg Transcript (2010)