FDA Authorizes Juul Menthol and Tobacco Flavored E-Cigarettes Despite Youth Vaping Concerns

The Food and Drug Administration (FDA) has authorized the marketing application for Juul menthol and tobacco flavored e-cigarettes, sparking concerns from the American Lung Association (ALA) about youth vaping and addiction. Despite Juul's history of targeting youth with flavored products and high levels of nicotine, the FDA has given the company permission to continue selling these products. The ALA has accused Juul of hooking a generation of kids on tobacco and is urging the FDA to reconsider its decision.

Key Takeaways:

• The FDA has authorized the marketing application for Juul menthol and tobacco flavored e-cigarettes, despite concerns about youth vaping and addiction.
• The American Lung Association (ALA) has expressed deep concern over the decision, citing Juul's history of targeting youth with flavored products and high levels of nicotine.
• Juul has agreed to pay over $1 billion in settlements for its role in addicting a generation of kids, but the ALA believes the company should be held to a higher standard.
• The ALA is urging the FDA to reconsider its decision and end the sale of all flavored e-cigarette products, including menthol.
• The organization is also calling for state and local governments to act to end the sale of all flavored tobacco products, including all menthol cigarettes and e-cigarettes.
• The ALA has resources available to prevent tobacco use and help youth quit, including the Vape-Free Schools Initiative and Talk About Vaping.

Statistics:

• The American Lung Association estimates that Juul has hooked a generation of kids on tobacco through flavored products and high levels of nicotine. (Source: American Lung Association)
• Juul has agreed to pay over $1 billion in settlements for its role in addicting a generation of kids. (Source: American Lung Association)
• The ALA reports that flavored tobacco products risk further harm to youth. (Source: American Lung Association)

Sources:

• American Lung Association. (n.d.). FDA to Permit Juul to Remain on the Market. Retrieved from
• American Lung Association. (n.d.). Vape-Free Schools Initiative. Retrieved from
• American Lung Association. (n.d.). Talk About Vaping. Retrieved from