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Cabinet officials

Federal Government Launches "Purple August" Campaign to Combat Violence Against Women

Strategic Insights

— 1 min read

The Brazilian government has launched a nationwide awareness campaign, "Purple August," to mark the end of violence against women. Minister of Women, Marcia Lopes, highlighted the campaign's importance in spreading awareness about the initiatives taken by the Federal Government to combat gender-based violence. The campaign will involve social mobilization, communication, lighting of public buildings, and activities throughout the country.

Key Takeaways:

  • The "Purple August" campaign marks awareness month for the end of violence against women, with a focus on promoting gender equality and combating violence against women.
  • The campaign involves social mobilization, communication, lighting of public buildings, and activities throughout the country.
  • Minister Marcia Lopes emphasized the importance of involving all of society, including men, in combating gender-based violence.
  • The government has launched the Ligue 180 service, a free and confidential channel for reporting and guidance, available 24 hours a day, every day of the week.
  • The Ligue 180 service operates in Brazil, and victims can report incidents and seek guidance through a WhatsApp chat or by calling the service.
  • Femicide is often the result of multiple processes, including moral harassment, insults, and a long-term period of violence, culminating in femicide.
  • The Minister has been visiting various departments within the Executive branch to strengthen national coordination and expand services in every municipality in Brazil.
  • The government's efforts aim to address the cycle of violence that affects thousands of Brazilian women every day and to provide support for victims.

Statistics:

  • The campaign targets all 5,570 municipalities in Brazil, with the goal of engaging with women and understanding the reality of violence against women.
  • The Ligue 180 service operates 24 hours a day, every day of the week, and can be contacted through a WhatsApp chat (61) 9610-0180 or by calling the service.
  • The service also provides support for reporting incidents and seeking guidance for victims of violence.

Sources:

  • Brazilian Government, Secretary of Social Communication, "Cada passo é fundamental para enfrentar a violência, diz Marcia Lopes no Bom Dia, Ministra" (not dated)
  • Brazilian Government, Secretary of Social Communication, "Good Morning, Minister" (program) (not dated)
  • Brazilian Government, Ministry of Women, Ligue 180 service (website and contact information) (not dated)
  • Brazilian Government, Ministry of Women, WhatsApp chat (61) 9610-0180 (not dated)

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