Fidelity Investments Launches Investor Centre on America Online

Boston-based Fidelity Investments, the largest U.S. mutual fund company, has taken its electronic offerings to the next level by launching an investor centre on America Online (AOL). This new platform provides customers with personalized investment advice, an extensive library of investor information, and direct transaction facilities. With the aim of empowering investors to make informed decisions, Fidelity's vice-president of electronic marketing, Mary Ruth Moran, emphasized the centre's accessibility and usefulness for investors of all levels of sophistication. The centre is now accessible to 2.5 million AOL subscribers, offering comprehensive information on Fidelity's mutual funds, performance histories, and brokerage accounts.

Key Takeaways:

• Fidelity Investments has launched an investor centre on America Online, expanding its electronic offerings to provide personalized investment advice, a library of investor information, and direct transaction facilities.
• The centre is accessible to 2.5 million America Online subscribers and provides information on Fidelity mutual funds, performance histories, fund managers, and brokerage accounts.
• Fidelity has total customer assets of $460.5 billion (U.S.) and offers prospectuses and applications for nearly 50 of its most popular mutual funds on the Internet.
• Since its launch four months ago, the company has recorded more than two million inquiries on its Internet page, indicating significant customer demand for electronic offerings.
• Fidelity intends to accelerate the pace of its electronic offerings to customers and prospects in the coming year, capitalizing on the trend of increased online investment activity.

Statistics:

• 2.5 million America Online subscribers can now access the Fidelity investor centre.
• Fidelity has total customer assets of $460.5 billion (U.S.).
• Over two million inquiries have been recorded on Fidelity's Internet page since its launch four months ago.
• Nearly 50 Fidelity mutual funds are available for subscription online, with prospectuses and applications provided.
• 2.5 million queries were received by J.P. Morgan & Co in 1994 (as mentioned in [Source 1]).

Sources:

• Reuters News Agency