Food Lion Raises Over $589,000 for American Red Cross Disaster Relief Fund

Food Lion customers have come together to make a significant impact in the wake of Hurricane Katrina, raising $589,543 through a campaign to benefit the American Red Cross Disaster Relief Fund. The fundraising effort allowed customers to donate any amount they chose while checking out, with their donations appearing on their grocery receipts for easy record keeping. Food Lion also made a $250,000 donation to the American Red Cross Disaster Relief Fund, in partnership with sister supermarket companies. The company's generosity extends beyond monetary donations, as Food Lion sent several truckloads of water, food, and needed supplies to Gulf Coast relief centers.

Key Takeaways:

• Food Lion customers have raised $589,543 for the American Red Cross Disaster Relief Fund through a campaign that allowed them to donate any amount while checking out.
• Food Lion made a $250,000 donation to the American Red Cross Disaster Relief Fund in partnership with sister supermarket companies.
• The company sent several truckloads of water, food, and needed supplies to Gulf Coast relief centers.
• Food Lion's campaign demonstrates the company's commitment to helping those impacted by the recent Gulf Coast hurricanes.
• Food Lion's donation process made it easy for customers to record their donations on their grocery receipts.
• Food Lion operates more than 1,200 stores and employs approximately 70,000 associates.
• Food Lion stores offer more than 28,000 different products.
• Mark Messier, Food Lion's vice president of retail services, praised customers for their "caring spirit and great generosity."
• Food Lion's campaign is an example of corporate social responsibility in action.

Statistics:

• Food Lion customers raised $589,543 for the American Red Cross Disaster Relief Fund.
• Food Lion made a $250,000 donation to the American Red Cross Disaster Relief Fund.
• Food Lion sent several truckloads of water, food, and needed supplies to Gulf Coast relief centers.
• Food Lion operates more than 1,200 stores.
• Food Lion employs approximately 70,000 associates.
• Food Lion stores offer more than 28,000 different products.

Sources:

• "Food Lion Customers Raise $589,543 for American Red Cross" (PRNewswire, October 18)
• "Food Lion Donates $250,000 to American Red Cross" (PRNewswire, October 18)
• Food Lion LLC (news release, October 18)
• "Fact Sheet: Food Lion" (Delhaize America, n.d.)