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Transportation equipment industry

Ford and Volvo Relocate U.S. Headquarters to Irvine, California

Strategic Insights

— 2 min read

Ford Motor Co., the world's second largest automaker, is relocating its Volvo, Jaguar, and Aston Martin divisions to a new complex in Irvine, California. This move follows the relocation of Ford's Lincoln and Mercury divisions to the same area in July 1998. The shift marks a significant change for the automotive industry in the United States, with the east coast losing a major presence in the region.

As the U.S. headquarters for Volvo, Jaguar, and Aston Martin relocates, Kelley Enright takes on the role of DaimlerChrysler Midwest Regional PR Manager, replacing Molly Schwartz. Enright's new position involves managing a team of area automotive journalists and keeping them informed about significant DaimlerChrysler events. The Chicago Christian Industrial League, along with other organizations, has been actively involved in the community, collecting a record 14,500 pounds of food during the annual Chicago Auto Show Food Drive.

Key Takeaways:

  • Ford Motor Co. relocates its Volvo, Jaguar, and Aston Martin divisions from the east coast to a new complex in Irvine, California.
  • The Lincoln and Mercury divisions made a similar relocation to the Los Angeles suburb of Irvine in July 1998.
  • Kelley Enright takes over as DaimlerChrysler Midwest Regional PR Manager, replacing Molly Schwartz, who returned to her east-coast roots.
  • The Chicago Christian Industrial League collected a record 14,500 pounds of food during the annual Chicago Auto Show Food Drive.
  • The food drive saw a significant increase from last year's efforts, with donations tripling in amount.
  • Red Gold, Inc. donated 4,000 pounds of tomato products to the Chicago Christian Industrial League.
  • Volvo's V70, a new turbo-powered family car, will have a base price of $32,400 when it goes on sale in the United States on April 1.
  • The Volvo V70 T5 Sportwagon will arrive in dealerships on the same day, priced at $33,400.
  • O'Hare Pontiac in Des Plaines, formerly Ridge Motors, is celebrating its grand opening in March with a grand prize giveaway.
  • Toyota Motors announced pricing for the new Camry Solara convertible, with two trim levels and engines available, starting at $25,068 and $28,008.

Statistics:

  • 14,500 pounds of food was collected during the Chicago Auto Show Food Drive, a threefold increase from last year.
  • 4,000 pounds of tomato products were donated by Red Gold, Inc. to the Chicago Christian Industrial League.
  • 3,300 pounds of food is the estimated weight of canned goods donated by attendees during the food drive.
  • The 2000 Camry Solara convertible is projected to sell 6,000 units annually.
  • $25,068 is the starting price for the Solara SE, a four-cylinder, 132-horsepower model.
  • $28,008 is the starting price for the V-6, 200-horsepower Solara model.

Sources:

  • Ford Motor Co.
  • Kelley Enright, Golin Harris Public Relation's new DaimlerChrysler Midwest Regional PR Manager
  • Chicago Christian Industrial League
  • Red Gold, Inc.
  • The Chicago Automobile Trade Association
  • Daily Herald
  • Toyota Motors

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