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Prescott, John

Ford Funds "Cars of the Future" Zone in Millennium Dome

Strategic Insights

— 1 min read

British motor giant Ford has announced a multi-million-pound investment in the Millennium Dome's "cars of the future" zone, just days after Deputy Prime Minister John Prescott launched a radical drive to reduce car dependency. The deal, which will see Ford plough in £12 million, will create a sci-fi style exhibit showcasing the cars of the 21st century, complete with futuristic concept cars, virtual reality helmets, and interactive displays demonstrating the latest technology in fuel efficiency and pollution reduction.

Key Takeaways:

  • Ford has agreed to invest £12 million in the Millennium Dome's "cars of the future" zone, which will feature futuristic concept cars, virtual reality helmets, and interactive displays demonstrating the latest technology in fuel efficiency and pollution reduction.
  • The deal comes just days after Deputy Prime Minister John Prescott launched a radical drive to reduce car dependency, with plans to encourage millions of motorists to switch to buses, trains, and cycles.
  • The "cars of the future" zone is one of 13 zones planned for the Millennium Dome, and will feature exhibits on subjects including science, leisure, and education.
  • Ford has partnered with leading design consultants Imagination to develop the exhibit, which will showcase the company's latest ideas for sustainable motoring.
  • The deal has been criticized by motor industry insiders, who point out that it contradicts the Government's efforts to reduce car dependency.

Statistics:

  • £12 million: The amount invested by Ford in the Millennium Dome's "cars of the future" zone.
  • 12 million: The number of visitors expected at the Millennium Dome.
  • 13: The number of zones planned for the Millennium Dome.
  • £750 million: The total cost of the Millennium Dome project.
  • 1 year: The amount of time that Dome chiefs have been locked in talks with Ford and other car manufacturers.
  • 13: The new sponsorship experts hired to raise more cash for the Millennium Dome project.

Sources:

  • "Byline: Pascoe Watson AMERICAN motor giants Ford are to fund a "cars of the future" zone in the Millennium Dome." (Source not specified in the article, but attributed to Pascoe Watson)
  • "THE SUN SAYS - Page Eight" (Source not specified, but attributed to The Sun)

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