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Automobile industry

Ford Motor Company Sees Moderate Growth in Auto Sales for 2011

Strategic Insights

— 1 min read

Ford Motor Company plans to invest $600 million in its Louisville, Kentucky plant, adding 1,800 jobs and producing the next generation of Escape. The company's Americas president, Mark Fields, expressed optimism about a gradual recovery in the labor market and consumer confidence, which could lead to up to 13 million units in auto sales for 2011. Ford's product strategy focuses on bringing technology to vehicles in an intuitive way, not just for technology's sake. The company's Sync system and My Ford Touch System enable customers to connect their devices and control vehicle functions through touch screens.

Key Takeaways:

  • Ford Motor Company plans to invest $600 million in its Louisville, Kentucky plant, adding 1,800 jobs.
  • The company expects to produce the next generation of Escape in the Louisville plant.
  • Ford's product strategy focuses on bringing technology to vehicles in an intuitive way, not just for technology's sake.
  • The company's Sync system and My Ford Touch System enable customers to connect their devices and control vehicle functions through touch screens.
  • Ford's president, Mark Fields, expressed optimism about a gradual recovery in the labor market and consumer confidence.
  • The company expects up to 13 million units in auto sales for 2011.
  • Ford's growth will depend on consumer confidence and the labor market.
  • The company has seen gradual improvement in sales throughout 2010 and expects this to continue into 2011.
  • Ford's investment in the Louisville plant will create new jobs and stimulate the local economy.
  • The company's strategy is focused on customer satisfaction and bringing out great products.

Statistics:

  • Ford Motor Company plans to invest $600 million in its Louisville, Kentucky plant.
  • The company will add 1,800 jobs in the Louisville area.
  • Ford expects up to 13 million units in auto sales for 2011, with moderate growth.
  • The company's Sync system and My Ford Touch System enable customers to connect their devices and control vehicle functions through touch screens.
  • Ford's plant in Louisville currently employs 1,100 people and will increase to 2,900 once the new investments are complete.

Sources:

  • Bloomberg: "Mark Fields with us from the Americas, from Louisville, Kentucky."
  • Ford Motor Company: "We also see a further expansion of the GDP in 2011 as slower than our past recoveries from recession."
  • Bloomberg: "Middays Surveillance with Tom Keene on February 10, 2010."

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