FPBA Group Launches Popstitial, a New Ad Product That Assures Viewable Impressions

At a time when pop-zapping software is proliferating the marketplace, FPBA Group has announced the launch of Popstitial, a patent-pending ad product that offers an alternative to traditional pop-up ads. Popstitial uses technology to "sniff out" when a pop-up is blocked and launches a full-page advertisement in the main window session to replace the lost impression. This insures advertisers' messages are getting across to the intended target audience seamlessly, and that advertisers are not artificially denied exposure to certain market segments.

Key Takeaways:

• Popstitial is a patent-pending ad product that offers an alternative to traditional pop-up ads.
• The technology "sniffs out" when a pop-up is blocked and launches a full-page advertisement in the main window session to replace the lost impression.
• Popstitial insures advertisers' messages are getting across to the intended target audience seamlessly.
• Advertisers experience a tremendous amount of waste when they buy impressions allocated toward pop ups, with at least 25% of all users having some sort of pop-up blocker activated.
• Popstitial does not require additional software or plug-ins to be launched or to be viewed.
• Implementation is easy for publishers, and ads can be delivered in Flash, video, animated gifs, or static images.

Statistics:

• At least 25% of all users have some sort of pop-up blocker activated. (Source: Jonathan Barsade, CEO FPBA Group)
• Popstitial is a new ad format that addresses the biggest current threat to productive Interactive Net advertising -- namely pop-blockers. (Source: Merrill Dean, consultant to AdPepper Media Intl.)

Sources:

• FPBA Group press release, dated January 20 (Note: No specific publication date is mentioned in the original text)
• Quotes from Jonathan Barsade, CEO FPBA Group
• Quotes from Merrill Dean, consultant to AdPepper Media Intl.