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Banking industry

Fujitsu-ICL Completes Installation of Series 7000 ATMs at Mahoning National Bank

Strategic Insights

— 1 min read

Fujitsu-ICL Systems Inc., the nation's third-largest supplier of automated teller machines (ATMs), has completed the installation of 20 of its Series 7000 ATMs at Mahoning National Bank in Youngstown, Ohio. The new ATMs replace all of the IBM 3624 ATMs that were previously installed at Mahoning, a community bank deeply rooted in sports tradition. The Series 7000 ATMs feature colorful images of local high-school and college-team mascots, along with "good luck" messages to the players, making them a unique addition to the bank's services. According to John Lewis, senior vice president of Branch Administration at Mahoning, this personalized approach helps attract more customers to the bank's ATMs, resulting in a 40% increase in transaction rates in locations where the ATMs are placed next to those of another bank.

Key Takeaways:

  • Fujitsu-ICL completed the installation of 20 Series 7000 ATMs at Mahoning National Bank in Youngstown, Ohio, replacing all IBM 3624 ATMs.
  • The Series 7000 ATMs feature colorful images of local high-school and college-team mascots and "good luck" messages to the players, appealing to the community's sports tradition.
  • The ATMs' ability to update screen graphics quickly and easily allows Mahoning to run various marketing promotions, including dispensing coupons tied to these promotions.
  • The Series 7000 ATMs offer unique features such as electronic journaling for a completely unbroken audit trail, "megaroll" receipt/statement printers, complete ADA compliance, and customer-accessible keypads.
  • Mahoning National Bank saw a 40% increase in transaction rates at locations where its ATMs were placed next to those of another bank.

Statistics:

  • 20 Series 7000 ATMs installed at Mahoning National Bank.
  • 40% increase in transaction rates in locations where Mahoning's ATMs are placed next to those of another bank.
  • Mahoning National Bank serves a community deeply rooted in sports tradition.
  • The Series 7000 ATMs help Mahoning to market its banking services effectively.

Sources:

  • "Fujitsu-ICL Systems Inc." (Business Wire, Nov 29, 1994)
  • "Note" (Business Wire, Nov 29, 1994)

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