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Microsoft Corp.

Furniture.com Announces Strategic Online Advertising Agreements

Strategic Insights

— 1 min read

Furniture.com, the leading e-tailer in the $178 billion furniture and home furnishings industry, has announced strategic online advertising agreements with MSN and Lycos. As part of a multimillion-dollar branding campaign, these agreements reinforce Furniture.com's position as the premier online destination for furniture shopping. With its user-friendly interface and innovative services, such as live Design Consultant help and a Personal Shopper service, Furniture.com aims to make online furniture shopping a seamless and enjoyable experience.

Key Takeaways:

  • Furniture.com has announced strategic online advertising agreements with MSN and Lycos, part of a multimillion-dollar branding campaign.
  • The alliances provide Furniture.com with featured positioning, designation as a preferred merchant, ownership of targeted keywords, and advertising, sponsorship, and promotional programs.
  • The company aims to introduce consumers to Furniture.com at the point when they are most engaged in the furniture shopping process, such as special events like graduating from school, getting married, or having a baby.
  • The marketing initiatives will introduce millions of consumers to a whole new way to shop for furniture, offering personalized shopping experiences, live Design Consultant help, and a unique Personal Shopper service.
  • All Furniture.com purchases are backed by an Unconditional Customer Satisfaction Guarantee, including free Red Carpet Delivery and in-home set-up.
  • Furniture.com is revolutionizing the way consumers shop for furniture by delivering a high-tech/high-touch experience, where consumers create their own personal showroom from the largest selection of furniture online.

Statistics:

  • The $178 billion U.S. furniture and home furnishings market is a key focus for Furniture.com's e-commerce platform.
  • Furniture.com's live Design Consultant help and Personal Shopper service provide free assistance to consumers, with the latter suggesting furnishings based on individual preferences, styles, needs, and budgets.
  • The company offers an Unconditional Customer Satisfaction Guarantee and provides free Red Carpet Delivery with in-home set-up.

Sources:

  • "Furniture.com Announces Strategic Online Advertising Agreements" (Business Wire, July 27, 1999)
  • Furniture.com website (http://www.furniture.com)

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