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Agricultural industry

Gansu Province Promotes Specialty Agricultural Products to Boost Trade and Exports

Strategic Insights

— 1 min read

Gansu Province has launched a series of events to showcase the unique charm and industrial vitality of its agricultural products, including the "Silk Road Sweet Flavor" Supply and Marketing to Aid Farmers 2025 event in Guazhou County. The event aims to explore business opportunities, connect supply and demand channels, and help Gansu-flavored agricultural products export to Gansu and overseas. The province has achieved significant growth in agricultural product sales, with a 13.4% average annual increase over the past five years.

Key Takeaways:

  • The Gansu Supply and Marketing Cooperative has conducted over 200 production and marketing matchmaking events across the province and beyond, achieving an average annual growth of 13.4% in agricultural product sales within the system.
  • The promotion of specialty agricultural products from the Gobi Desert in the Hexi region, such as wolfberries and honeydew melons, is a highlight of the Provincial Supply and Marketing Cooperative's 2025 "Come In" series of agricultural product production and marketing matchmaking activities.
  • Guazhou County has cultivated 94,000 mu (approximately 16,000 acres) of high-end honeydew melons and 126,000 mu (approximately 16,000 acres) of green wolfberries, with a stable cattle and sheep population of 1.5 million.
  • Both Guazhou wolfberries and Guazhou honeydew melons have received "Agricultural Product Geographical Indication Protection" certification and have been successfully exported to countries such as Japan and Singapore.
  • The brand values of Guazhou wolfberries and Guazhou honeydew melons have reached 3.173 billion yuan and 360 million yuan, respectively.
  • The Provincial Supply and Marketing Cooperative will also encourage participation from specialty mountain agricultural products from the Hedong region.

Statistics:

  • Over 200 production and marketing matchmaking events held across the province and beyond in the past five years.
  • Average annual growth of 13.4% in agricultural product sales within the system.
  • 94,000 mu (approximately 16,000 acres) of high-end honeydew melons cultivated in Guazhou County.
  • 126,000 mu (approximately 16,000 acres) of green wolfberries cultivated in Guazhou County.
  • 1.5 million head of cattle and sheep population in Guazhou County.
  • Brand values of Guazhou wolfberries and Guazhou honeydew melons: 3.173 billion yuan and 360 million yuan, respectively.
  • Successful exports to countries such as Japan and Singapore.

Sources:

  • https://www.gansu.gov.cn/gsszf/c100002/c100006/c100007/202507/174183332.shtml

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