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Computer industry

Gateway Introduces Revolutionary PC Purchase Program: Your:)Ware

Strategic Insights

— 1 min read

Gateway, a leading global direct marketer of PC products, has announced a groundbreaking PC purchase program called "Your:)Ware," designed to lower the cost barriers of buying a PC, provide unlimited Internet access, and protect against technology obsolescence. The six-part purchase program allows consumers to select customized hardware, software, and Internet service, all while delivering a technology obsolescence solution. With Your:)Ware, buyers can purchase a customized Gateway computer with no money down and pay affordable monthly rates, including unlimited Internet access for as low as $49.95. This innovative program aims to make technology more accessible and affordable for consumers, providing a comprehensive solution for their computing needs.

Key Takeaways:

  • The Your:)Ware program allows consumers to purchase a customized Gateway computer with no money down and pay affordable monthly rates, including unlimited Internet access for as low as $49.95.
  • The program provides six parts: customized hardware, software, unlimited Internet service, and a variety of customer service programs and finance plans.
  • After two years of ownership through the end of the Your:)Ware term, the client can keep the computer or trade it in for its average wholesale value toward the purchase of a new Gateway PC.
  • Consumers can select from various Gateway models, including the G-Series (desktop home computer), Solo (portable), or Destination (digital media computer).
  • The monthly payment would be adjusted to reflect any new technology features added during the term.
  • Consumers who choose to pay up front or by credit card can receive all the benefits of Your:)Ware, including obsolescence protection, by including six months of gateway.net Internet service or one of Gateway's customized software bundles.

Statistics:

  • Gateway's revenue for the year 1997 was $6.3 billion.
  • The Your:)Ware program offers affordable monthly rates, starting at $49.95 including unlimited Internet access.
  • The program provides a two-year protection against technology obsolescence, after which the client can trade in their computer for its average wholesale value.

Sources:

  • Business Wire, May 27, 1998
  • Gateway press release
  • Gateway website (http://www.gateway.com)

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