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Gender Differences in Media Consumption Habits Revealed by New Study

Strategic Insights

— 1 min read

A recent study from Panteion University in Greece has shed light on the differences in media consumption habits between men and women. The research, which analyzed responses from 292 participants, found that men tend to engage more with news, video games, and discussion-based media, while women show higher engagement with entertainment content, music, and listening-based media. The study also highlighted the areas where digital platforms facilitate more balanced engagement between the two genders.

Key Takeaways:

  • The study found that men are more likely to consume news, video games, and discussion-based media, whereas women show higher engagement with entertainment content, music, and listening-based media.
  • The research was based on a questionnaire distributed online and answered by 292 participants, equally distributed between men and women.
  • Pearson's correlation analysis, conducted using SPSS (v23), confirmed the gendered preferences in media consumption habits.
  • The study identified areas where digital platforms facilitate more balanced engagement across the two genders.
  • Despite traditional gendered media patterns, the research found areas of convergence in media consumption habits between men and women.
  • The study was conducted by researchers at Panteion University's Department of Communication, Media and Culture, led by Anna Maria Kontolatou.

Statistics:

  • 292 participants, equally distributed between men and women, participated in the study.
  • Men showed a higher preference for news (64.4%), video games (66.7%), and discussion-based media (62.5%).
  • Women showed a higher engagement with entertainment content (71.4%), music (68.8%), and listening-based media (65.6%).
  • Pearson's correlation analysis confirmed a statistically significant correlation between gender and media preferences (p < 0.05).
  • The study found that 53.4% of men and 46.6% of women used social media before consuming news.
  • The study highlighted the importance of digital platforms in facilitating more balanced engagement between men and women.

Sources:

  • Gender Differences in Audience Engagement and Interpretation of Global Media Content. Journalism and Media, 2025, 6(2):91.
  • doi: 10.3390/journalmedia6020091
  • Journalism and Media, publisher: MDPI AG.
  • Panteion University's Department of Communication, Media and Culture, Greece.
  • Anna Maria Kontolatou, Department of Communication, Media and Culture, Panteion University, Greece.

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