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Automobile industry

General Motors Launches New Retail Marketing Program for 2003 Models

Strategic Insights

— 1 min read

General Motors has announced its newest retail marketing program, covering most 2003 model year vehicles. Starting from January 3 and continuing through February 28, the program offers customer cash rebates of up to $3,000 on most Buick, Chevrolet, GMC, Oldsmobile, and Pontiac 2003 models. Additionally, qualified buyers can take advantage of 0.0% APR finance rates for most '03 passenger car models. The program excludes Cadillac, HUMMER, Saab, and Chevrolet Corvette models.

Key Takeaways:

  • General Motors has launched a new retail marketing program for 2003 models, effective January 3 and running through February 28.
  • The program offers customer cash rebates of up to $3,000 on most Buick, Chevrolet, GMC, Oldsmobile, and Pontiac 2003 models.
  • Qualified buyers can benefit from 0.0% APR finance rates for most '03 passenger car models.
  • The program excludes Cadillac, HUMMER, Saab, and Chevrolet Corvette models.
  • John Smith, group vice president of GM North America Vehicle Sales, Service, and Marketing, stated that the program will allow GM to keep its sales momentum and encourage shoppers to explore the value in GM's lineup.
  • General Motors has a global presence, employing approximately 355,000 people worldwide.
  • The company designs, builds, and markets vehicles under various brands, including Chevrolet, Pontiac, Buick, Oldsmobile, Cadillac, GMC, Saturn, HUMMER, Saab, Opel, Vauxhall, and Holden.

Statistics:

  • The program offers customer cash rebates of up to $3,000.
  • The program runs from January 3 to February 28.
  • 0.0% APR finance rates are available for qualified buyers.
  • Grand total of employees worldwide is approximately 355,000.
  • GM sells vehicles under 11 different brands.

Sources:

  • General Motors Corporation press release, "GM Launches New Retail Marketing Program for 2003 Models" (PRNewswire, January 3)

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