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Pharmaceutical industry

Generex Biotechnology Corporation Announces Agreement with Nationwide Pharmacy Chain to Market Crave-NX(TM) 7-Day Diet Aid Spray

Strategic Insights

— 1 min read

Generex Biotechnology Corporation, the leader in drug delivery for metabolic diseases through the inner lining of the mouth, has reached an agreement with a major nationwide pharmacy chain to market its proprietary Crave-NX(TM) 7-Day Diet Aid Spray throughout the pharmacy's network of over 7,000 stores. This move is a significant step forward for Generex as it enters its commercialization phase and is expected to make the product widely available to consumers across the U.S. The Crave-NX(TM) 7-Day Diet Aid Spray is a scientifically formulated diet aid that quickly curbs cravings throughout the day, saving valuable calories.

Key Takeaways:

  • The total U.S. weight loss market generated sales of $59 billion in 2007, according to Marketdata Enterprises, Inc.
  • 72 million people are dieters, with approximately 70% of those dieters attempting to lose weight without professional help.
  • Crave-NX(TM) 7-Day Diet Aid Spray has been clinically-tested, has 20 servings per bottle, with only two calories per serving and zero fat.
  • The product is designed to help users "spray the crave away" while saving calories by controlling sweet tooth and junk food cravings throughout the day.
  • Saving just 250 calories per day for a one-year period adds up to over 90,000 calories, or 26 pounds.
  • The agreement between Generex and the nationwide pharmacy chain aims to position Crave-NX as a product to complement other diet products and/or programs.
  • Generex has an aggressive media campaign consisting of TV, radio, and print ads to create market awareness on the benefits of Crave-NX.

Statistics:

  • $59 billion: Total U.S. weight loss market sales in 2007
  • 72 million: Number of people who are dieters
  • 20: Number of servings per bottle of Crave-NX(TM) 7-Day Diet Aid Spray
  • 2: Calories per serving of Crave-NX(TM) 7-Day Diet Aid Spray
  • 0: Fat content of Crave-NX(TM) 7-Day Diet Aid Spray
  • 250: Calories saved per day with Crave-NX(TM) 7-Day Diet Aid Spray
  • 90,000: Total calories saved in a one-year period using Crave-NX(TM) 7-Day Diet Aid Spray
  • 26: Number of pounds saved in a one-year period using Crave-NX(TM) 7-Day Diet Aid Spray

Sources:

  • Marketdata Enterprises, Inc. (www.marketdataenterprises.com)
  • Generex Biotechnology Corporation (www.generex.com)
  • GlobeNewswire (www.globenewswire.com)

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