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Tourism

Ghana Embarks on Historic Tourism Promotion Initiative in Prague

Strategic Insights

— 2 min read

A groundbreaking tourism promotion initiative has been successfully launched by the Ghana Embassy in the Czech Republic, under the leadership of Ambassador Doris Adzo Denyo Brese. In collaboration with the Ghana Tourism Authority (GTA), the engagement aimed to expand Ghana's tourism footprint into Central Europe, targeting top Czech tour operators, officials from the Czech Ministries of Foreign Affairs and Regional Development, and representatives of Ghana's tourism sector. The event at Malostranska Beseda Gastronomicky Provoz in Prague attracted over 30 key stakeholders, showcasing Ghana's diverse tourism assets and unveiling two flagship campaigns to position Ghana as the gateway to Africa for global travelers.

Key Takeaways:

  • The Ghana Embassy in the Czech Republic, led by Ambassador Doris Adzo Denyo Brese, spearheaded a high-level tourism promotion initiative in Prague, aiming to expand Ghana's tourism footprint into Central Europe.
  • The initiative, organized in collaboration with the Ghana Tourism Authority (GTA), brought together over 30 top Czech tour operators, officials from the Czech Ministries of Foreign Affairs and Regional Development, and representatives of Ghana's tourism sector.
  • The CEO of the Ghana Tourism Authority, Maame Efua Houadjeto, was represented by Gilbert Abeiku Aggrey, Deputy CEO in charge of Marketing and Special Duties, and Betty Kobi, Director of Marketing, who delivered a compelling presentation showcasing Ghana's diverse tourism assets.
  • Aggrey unveiled two flagship campaigns-'December in Ghana' and 'The Black Star Experience'-designed to position Ghana as the gateway to Africa for global travelers, especially from emerging markets like Central and Eastern Europe.
  • The event featured a cultural performance by the University of Ghana Dance Ensemble, which captivated the Czech audience and offered a vivid glimpse into Ghana's artistic soul.
  • Ambassador Doris Adzo Denyo Brese delivered a powerful address, emphasizing the embassy's commitment to using diplomacy as a tool to promote tourism, trade, and cultural exchange between Ghana and the Czech Republic.
  • The initiative has sparked a wider Central European campaign, with future engagements planned in Poland and other strategic markets.

Statistics:

  • Over 30 key stakeholders, including top Czech tour operators and government officials, attended the event.
  • 2 flagship campaigns, 'December in Ghana' and 'The Black Star Experience', were unveiled to position Ghana as the gateway to Africa for global travelers.
  • Ghana's diverse tourism assets, including UNESCO World Heritage Sites and pristine beaches, were showcased at the event.
  • The Czech Tour Operators Association warmly welcomed the initiative and praised the embassy for its proactive role in strengthening Ghana-Czech tourism ties.

Sources:

  • Ghana Web (29 June 2025)

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