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Airlines

Global Airlines Face Turbulent Recovery Amid COVID-19 Restriction and New Variants

Strategic Insights

— 1 min read

American Airlines dominated social media conversations in the second half of 2021, taking 20% of the share among the top 10 airline companies discussed. The airline's struggles, including canceling 600 flights due to weather and staffing issues, contributed to its increased visibility on social media. GlobalData's report reveals that the remaining top 9 positions were occupied by Delta, Southwest, British Airways, United Airlines, Air India, JetBlue, Qantas, Lufthansa, and Air France-KLM. Social media conversations around global airlines surged by 40% in H2 2021 compared to H1 2021, with American Airlines and Delta leading the pack.

Key Takeaways:

  • American Airlines was the most discussed airline company in the second half of 2021, accounting for 20% of the share among the top 10 airline companies on social media.
  • Delta Airlines emerged as the second most mentioned airline company with 14% share of voice in H2 2021.
  • Social media conversations around global airlines grew by 40% in H2 2021 compared to H1 2021.
  • American Airlines' conversations spiked when the airline canceled 600 scheduled flights due to unfavorable weather and staffing issues.
  • Delta's discussions peaked when the company raised health insurance premiums for unvaccinated employees by $200 a month to cover higher COVID-19 costs.
  • Air India witnessed 133% growth in conversations, the highest growth among the top 10 during H2 2021.
  • The airline industry faced numerous challenges in 2021, including restrictions related to COVID-19 variants, vaccination policies, labor shortages, management changes, and high fuel prices.

Statistics:

  • 40% surge in social media conversations around global airlines in H2 2021 compared to H1 2021.
  • American Airlines dominated social media conversations in H2 2021, accounting for 20% of the share among the top 10 airline companies discussed.
  • Delta Airlines accounted for 14% of the share of voice in H2 2021.
  • Air India witnessed 133% growth in conversations in H2 2021.
  • American Airlines canceled 600 scheduled flights due to weather and staffing issues.
  • Delta raised health insurance premiums for unvaccinated employees by $200 a month in H2 2021.

Sources:

  • M2 EQUITYBITES-February 25, 2022-GlobalData releases social media analytics platform with top 10 airline companies on social media

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