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Global In-App Advertising Market to Reach $844.12 Billion by 2024

Strategic Insights

— 2 min read

The global in-app advertising market is poised for significant growth, driven by the rising popularity of e-commerce websites and the increasing trend of online gaming. According to a report by MRFR, the market is expected to expand at a CAGR of 28.2% over the review period, reaching $844.12 billion by 2024. The growth of the market is also driven by the emergence of mobile devices, which have become a crucial channel for global media consumption.

Key Takeaways:

  • The global in-app advertising market is expected to reach $844.12 billion by 2024, growing at a CAGR of 28.2% during the review period.
  • The market is driven by the growing penetration of smartphones and the increasing usage of mobile applications, including Facebook, WhatsApp, and messaging apps.
  • The Asia-Pacific region is expected to emerge as the fastest-growing region for in-app advertising, driven by the growing penetration of smartphones and the advancement of internet infrastructure.
  • The key players in the global in-app advertising market include Apple Inc., Facebook Inc., Amobee Inc., MoPub Inc, Google LLC, Microsoft Corporation, and The Rubicon Project, Inc, among others.
  • The market has been segmented based on Ad-format, platform, application type, and region, with the platform segment being further segmented into iOS, Android, and others.
  • The Ad-format segment has been segmented into Video Ad-Format and Non-Video Ad-Format, while the Application Type segment has been segmented into Entertainment & Social Media, Online Shopping & Fashion, Gaming, News & Sports, and Others.
  • The regional dynamics of the market show that North America is projected to dominate the global market for in-app ads, while the Asia-Pacific region is expected to emerge as the fastest-growing region.

Statistics:

  • The global in-app advertising market is expected to reach $844.12 billion by 2024, growing at a CAGR of 28.2% during the review period.
  • The market is expected to grow from $221.23 billion in 2020 to $844.12 billion in 2024.
  • The market is driven by the growing penetration of smartphones, with over 5 billion people expected to be using mobile devices by 2024.
  • The Asia-Pacific region is expected to account for over 50% of the global in-app advertising market share by 2024.
  • The top 5 players in the global in-app advertising market are expected to account for over 50% of the market share by 2024.

Sources:

  • MRFR, "Global In-App Advertising Market Research Report: by Platform, Ad-Format, Application Type, and Region - Forecast to 2024"
  • Market Research Future (MRFR), "In-App Advertising Market: By Region, 2017-2023"
  • Market Research Future (MRFR), "North America In-App Advertising Market: By Country, 2017-2023"
  • Market Research Future (MRFR), "Europe In-App Advertising Market: By Country, 2017-2023"

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