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Cabinet officials

Government of Canada Invests in Shop Local Campaigns to Support Small Businesses

Strategic Insights

— 2 min read

As Canadians continue to get vaccinated and COVID-19 restrictions ease, the Government of Canada is stepping up its support for small businesses. The Honourable Joyce Murray, Minister of Digital Government, and the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade, have announced an investment of up to $33 million to support Shop Local campaigns across the country. This initiative aims to encourage consumers to shop locally and support businesses in their communities as they reopen, helping them stay afloat and thrive as the economy recovers.

Key Takeaways:

  • The Government of Canada is investing up to $33 million in Shop Local campaigns to support small businesses across the country.
  • The funding will be provided through provincial and territorial chambers of commerce to support awareness-building campaigns that promote consumer confidence and local businesses.
  • The amount of funding allocated to each chamber is based primarily on the percentage of small businesses in its region.
  • Chambers may use the funding to support a range of activities, including shop-local branding and digital content, seasonal campaigns, promotions of online shopping and delivery, and marketing materials to encourage consumers to buy from local businesses.
  • This investment is part of a broader support package for small businesses, including programs such as the Canada Recovery Hiring Program, the Canada Emergency Wage Subsidy, and the Canada Emergency Rent Subsidy.
  • The Honourable Joyce Murray and the Honourable Mary Ng have expressed their commitment to supporting small businesses and encouraging Canadians to shop locally.

Statistics:

  • Up to $33 million in funding will be provided to support Shop Local campaigns across the country.
  • The investment will be allocated to each province and territory based on the percentage of small businesses in its region.
  • The funding will support a range of activities, including shop-local branding and digital content, seasonal campaigns, and marketing materials.
  • The Government of Canada has already introduced its largest relief package in history, including programs such as the Canada Emergency Wage Subsidy and the Canada Emergency Rent Subsidy.
  • Budget 2021 proposes additional funding to help businesses make a strong recovery, including the Canada Recovery Hiring Program and the Canada Digital Adoption Program.

Sources:

  • Government of Canada - News Release: Government of Canada Invests in Shop Local Campaigns to Support Small Businesses Across the Country (June 24, 2021)
  • Government of Canada - News Release: Budget 2021: A Plan to Grow Canada's Economy (April 19, 2021)
  • Government of Canada - Canada Recovery Hiring Program (n.d.)
  • Government of Canada - Canada Emergency Wage Subsidy (CEWS) (n.d.)
  • Government of Canada - Canada Emergency Rent Subsidy (CERS) (n.d.)

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