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Tourism

Governor Stein Kicks Off Week in WNC, Urging Travelers to "Rediscover the Unforgettable"

Strategic Insights

— 1 min read

As part of the "Rediscover the Unforgettable" tourism initiative, Governor Josh Stein visited Asheville Regional Airport, emphasizing the region's unique landscapes, experiences, and people. The aim is to attract travelers and support small businesses in western North Carolina, which was affected by Hurricane Helene. The campaign, in partnership with VisitNC, encourages local communities and businesses to join promotional efforts.

Key Takeaways:

  • Governor Josh Stein launched the "Rediscover the Unforgettable" tourism initiative at Asheville Regional Airport (AVL), highlighting the region's attractions and supporting small businesses.
  • The campaign is a joint effort between the Governor's office and VisitNC to promote western North Carolina's tourism sector after Hurricane Helene.
  • Asheville Regional Airport (AVL) welcomed 2,174,125 travelers in 2024, marking its second consecutive year surpassing 2 million passengers.
  • The airport supports 22,745 jobs, generates over $1 billion in personal income, and has an economic impact of $3.9 billion in western North Carolina, according to the North Carolina Division of Aviation economic impact report.
  • The "Rediscover the Unforgettable" campaign is available for local chambers of commerce, tourism boards, and small businesses to join promotional efforts.
  • Governor Stein's week-long visit to western North Carolina includes exploring the mountains, supporting small businesses, and showcasing regional attractions.
  • The initiative also aims to promote the airport's recent expansion project, which started in 2023 and includes a new concourse.
  • Through the campaign, local communities and small businesses can promote their offerings and welcoming travelers back to the region.

Statistics:

  • Asheville Regional Airport (AVL) welcomed 2,174,125 travelers in 2024, a 2-million passenger milestone.
  • The airport's expansion project started in 2023 and includes a new concourse.
  • 22,745 jobs are supported by the airport.
  • The airport generates over $1 billion in personal income for the region.
  • The economic impact of the airport is $3.9 billion in western North Carolina, according to the North Carolina Division of Aviation economic impact report.
  • The "Rediscover the Unforgettable" campaign aims to promote local communities and small businesses in western North Carolina.

Sources:

  • Contify.com - MIL OSI USA News (July 14, 2025)
  • visitnc.com
  • North Carolina Division of Aviation economic impact report
  • Gov. Josh Stein's official statement at Asheville Regional Airport

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