Gowrings Expands Burger King Presence in Birmingham with New Sites

Gowrings, a restaurant and car dealership group, has announced the addition of two new Burger King sites in Birmingham, further expanding its fast-growing chain in the city. The new locations will bring a jobs boost, with one site already exchanged and awaiting development at the Star City shops and leisure complex, while the other is still in the hands of lawyers. This expansion is part of the group's goal to open 21 new Burger King outlets across the UK over the next three years.

Key Takeaways:

• Gowrings has agreed to open two new Burger King sites in Birmingham, one at the Star City shops and leisure complex and the other at Sutton Coldfield.
• The new sites will bring a jobs boost, but the Sutton deal is still in the hands of lawyers.
• The expansion is part of Gowrings' goal to open 21 new Burger King outlets across the UK over the next three years.
• Burger King was the key to Gowrings' earnings increase, with pre-tax profits rising to £491,000 in the six months to June 30, up from £401,000 last time.
• The increase was achieved on a turnover rise from £43.3 million to £50.3 million in the same period.
• Gowrings' chief executive, Derek Coulson, attributed the success to the introduction of new crispy, non-soggy fries that kept hot for longer than rivals, which led to a 30% sales jump on the day of their launch.
• The company also conducted the biggest free food giveaway in the UK, which had a significant effect on profits despite the initial giveaway.

Statistics:

• Pre-tax profits: £491,000 (up from £401,000 last time)
• Turnover: £50.3 million (up from £43.3 million last time)
• Sales increase on the day of new fries launch: 30%
• Number of new Burger King sites to be opened across the UK in the next three years: 21

Sources:

• "Turnover rise Burger King was the key to the company's earnings increase..." (The article does not specify the date of publication, but it is likely a recent news article)