Sign in Subscribe
Awards (Prizes)

GRAFF Receives Fourth Queen's Award for Enterprise

Strategic Insights

— 2 min read

As a vertically integrated company, GRAFF sources diamonds in the rough from various mines around the world and has become a global leader in diamonds and fine jewelry. The British jeweller has doubled its overseas earnings in the last three years, with over 95% of sales to overseas customers. With over 20 stores worldwide, GRAFF is expanding its operations, with new stores opening in 2007. The company's chairman, Laurence Graff, oversees all aspects of the business personally, ensuring a high standard of quality control. GRAFF's international strategy has been endorsed by the Queen's Award for Enterprise, recognizing the company's outstanding achievement in international trade.

Key Takeaways:

  • GRAFF is a vertically integrated company that sources and buys diamonds in the rough from various mines around the world.
  • The company has doubled its overseas earnings in the last three years, with over 95% of sales to overseas customers.
  • GRAFF has over 20 stores worldwide, with new stores opening in 2007.
  • The company's chairman, Laurence Graff, oversees all aspects of the business personally, ensuring a high standard of quality control.
  • GRAFF is one of the largest producers in South Africa, with factories in Johannesburg, Antwerp, Mauritius, and New York, employing over 700 people worldwide.
  • The company's international strategy has been recognized by the Queen's Award for Enterprise, acknowledging the company's outstanding achievement in international trade.
  • Laurence Graff has commented on the company's success, saying "The Award endorses our international strategy and is testament to the energy and commitment of our people who have made our UK and overseas operations the success it is today."
  • The Queen's Awards for Enterprise are the UK's most prestigious awards for business performance, recognizing and rewarding outstanding achievement by UK companies.

Statistics:

  • GRAFF has over 600 employees worldwide.
  • The company has over 20 stores worldwide.
  • GRAFF has doubled its overseas earnings in the last three years.
  • Over 95% of GRAFF's sales are to overseas customers.
  • The company has factories in Johannesburg, Antwerp, Mauritius, and New York, employing over 600 people worldwide.
  • GRAFF is one of the largest producers in South Africa.

Sources:

  • "Exclusive British jeweller GRAFF is the proud recipient of its fourth Queen's Award For Enterprise." (PRNewswire, 2006)
  • "The Queen's Awards for Enterprise are the UK's most prestigious awards for business performance." (The Queen's Awards for Enterprise, 2006)
  • www.graffdiamonds.com (GRAFF Diamonds official website)
  • "Laurence Graff, Chairman, commented: 'We are extremely pleased to have our achievements acknowledged with a fourth Queen's Award and following the success of the Graff stores both here and abroad we are looking forward to new projects. Our vision continues to be the world leader in diamonds and fine jewellery'." (PRNewswire, 2006)

Read more