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Granite Broadcasting Corporation Signs Local Affiliate Program Agreement with MSNBC.com

Strategic Insights

— 2 min read

Granite Broadcasting Corporation, a leading television station operator, has signed a significant agreement with MSNBC.com, making Granite's NBC stations the affiliate of choice in their respective markets for the Local Section of MSNBC.com. The partnership will bring MSNBC.com's national brand and Internet presence together with Granite's NBC station local news content and distribution, increasing exposure for Granite's station web sites, particularly KNTV, the NBC affiliate in the San Francisco Bay Area.

Key Takeaways:

  • Granite Broadcasting Corporation has signed a local affiliate program agreement with MSNBC.com, making its NBC stations the affiliate of choice in their respective markets for the Local Section of MSNBC.com.
  • The agreement includes Granite's NBC stations KNTV (San Jose, San Francisco, and Oakland, California), KSEE-TV (Fresno, California), WEEK-TV (Peoria and Bloomington, Illinois), and KBJR-TV (Duluth, Minnesota).
  • The partnership will create a co-branded page in the Local Section of the MSNBC.com web site, featuring links to and from Granite station web sites and local news stories produced by Granite's award-winning news organizations.
  • KNTV's affiliation with MSNBC.com is a significant step in developing the Bay Area station into the premier television station in partnership with NBC.
  • The agreement presents a tremendous opportunity for both MSNBC and Granite to better serve these markets with breaking news and in-depth local reporting.
  • Granite operates nine television stations in geographically diverse markets, reaching almost 7.0% of the nation's television households.
  • The company has a portfolio of NBC, ABC, CBS, and WB affiliates, with KNTV serving the San Francisco Bay Area as an NBC affiliate.
  • Granite is recognized as an innovator in the development of new media services that combine television broadcasting and Internet platforms.
  • MSNBC.com is the number one news site based on audience data tracked by Media Metrix, providing expanded content through partnerships with major brands.

Statistics:

  • Granite Broadcasting Corporation operates nine television stations, reaching almost 7.0% of the nation's television households.
  • The company has a portfolio of NBC, ABC, CBS, and WB affiliates.
  • KNTV is the NBC affiliate in the San Francisco Bay Area, serving a population of over 7.5 million people.
  • MSNBC.com is the number one news site based on audience data tracked by Media Metrix, with over 12 million visitors monthly.
  • The partnership between Granite and MSNBC.com will increase exposure for Granite's station web sites, particularly KNTV.
  • Granite is recognized as an innovator in the development of new media services that combine television broadcasting and Internet platforms.

Sources:

  • "Granite Broadcasting Corporation Signs Local Affiliate Program Agreement with MSNBC.com" (PRNewswire, October 3)
  • "About Granite Broadcasting Corporation" (Granite Broadcasting Corporation website)
  • "About MSNBC.com" (MSNBC.com website)
  • Media Metrix (Media Metrix website)

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