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Bars (Drinking establishments)

Greene King Reaches 80 Franchise Pubs Milestone

Strategic Insights

— 1 min read

Greene King's leased, tenanted and franchise arm has achieved a significant milestone with the launch of 80 franchise pubs across the UK. The company launched its first franchise concept, Hive Pubs, in 2021 and has since expanded into its second franchise model, Nest Pubs. Both concepts offer unique pub experiences, with Hive Pubs focusing on community-focused venues and Nest Pubs being drinks-led pubs predominantly located on busy high streets. The company's franchise business is accredited by the British Franchise Association (BFA) and has seen significant investments in refurbishing and transforming its franchise pubs to align with the new concepts.

Key Takeaways:

  • Greene King's franchise arm has launched two franchise concepts, Hive Pubs and Nest Pubs, with over 50 Hive Pubs and more than 10 Nest Pubs across the UK.
  • The company's franchise business is accredited by the British Franchise Association (BFA) and has expanded into new markets.
  • Greene King has made significant investments to refurbish and transform its franchise pubs in line with the new concepts, with a focus on community-focused and drinks-led pub experiences.
  • Franchise partners play an active role in shaping and evolving the Hive Pub and Nest Pub concepts, collaborating with Greene King on menu development, marketing initiatives, and more.
  • The franchise estate has grown to a national footprint, enabling franchisees to collaborate and provide practical support and valuable advice to one another.
  • The company is committed to continuing to grow its franchise pub business while maintaining and investing in its established estate.

Statistics:

  • Over 50 Hive Pubs have been launched across the UK.
  • More than 10 Nest Pubs have been launched across the UK.
  • Greene King's franchise business has reached 80 franchise pubs nationwide.
  • The company has invested significantly in refurbishing and transforming its franchise pubs, with notable investments in community-focused and drinks-led pub experiences.

Sources:

  • Greene King press release
  • British Franchise Association (BFA) accreditation

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