Sign in Subscribe
Telecommunications equipment industry

Grey's Global Marketing Network Aligns Under G2 Brand

Strategic Insights

— 1 min read

Grey's network of global specialized marketing services, encompassing direct marketing, branding, design, interactive, promotional, trade, and shopper marketing, has been aligned under the G2 brand. This move, announced in July 2006, brings together 86 offices spanning 42 countries under the management of Global Chairman & CEO Joe Celia. G2's focus is on "Activation Marketing," delivering communication solutions that create interaction or action with consumers.

Key Takeaways:

  • G2 is a leading global network of specialist marketing services companies, dedicated to activation marketing and brand communications beyond advertising.
  • The G2 brand encompasses 86 offices in 42 countries, providing a range of services including direct marketing, branding, design, interactive marketing, promotional marketing, trade marketing, and shopper marketing.
  • G2's "Activation Marketing" approach focuses on creating interaction or action with consumers, moving beyond traditional mass media advertising.
  • The G2 network includes renowned agencies such as Grey Direct and Grey Interactive in North America, Joshua in the UK, and Joshua in other regions.
  • G2 clients include Adobe, The Coca-Cola Company, Procter & Gamble, Mars, Kraft, Pfizer, and Volkswagen, among others.
  • With its roots in Grey Global Group and WPP Group, G2 aims to provide integrated solutions for clients, leveraging collective expertise and innovative resources.

Statistics:

  • 86 offices across 42 countries make up the G2 network.
  • G2 has been developing its expertise in activation marketing for over 20 years.
  • In 2002, G2 established a global management structure to provide a synchronized offer to clients.
  • G2 recently added Ramada, Shell, and Bristol-Myers Squibb in North America, Mercedes-Benz, Levi's, and 3M in Latin America, and Research in Motion (RIM) in the Pacific Rim to its client roster.
  • G2 client roster includes major corporations such as Mars, The Coca-Cola Company, Procter & Gamble, The Absolut Spirits Company, Nokia, and Adobe.

Sources:

  • Xinhua-PRNewswire-AsiaNet, July 13, 2006 - "Grey's network of global specialized marketing services in direct marketing, branding and design, interactive, promotional, trade, and shopper marketing has aligned under the G2 brand"
  • Grey Global Group About Page, 2006 - "About G2"
  • Grey Global Group Asia Pacific Group About Page, 2006 - "About G2 Asia"

Read more