Information services

Groundbreaking Study on Online Publishing Reveals Opportunities and Pitfalls

Strategic Insights

Feb 20, 1995 — 1 min read

A comprehensive study, Interactive Publications Review, 1995: An Analysis of Newspapers and Magazines Online, has been released by SIMBA Information Inc., providing insights into the emerging field of interactive publishing. The study, reviewed by 50 leading online publications worldwide, assesses each publication based on design, editorial performance, ease of use, interactivity, and sales and marketing. The report also explores economic models for successful online publications and emerging trends.

Key Takeaways:

The study found that online publishing had come of age in 1994, and 1995 would be the year it turns a profit, according to Rosalind Resnick, editor/publisher of Interactive Publishing Alert.
Sweeter revenue-sharing deals and new multimedia software interfaces are making display advertising and online services possible, positioning online publishers for financial success.
Featured publications include The Atlanta Journal and Constitution (Access Atlanta), The Chicago Tribune (Chicago Online), and The Los Angeles Times (TimesLink).
The study provides a guide to emerging trends and in-depth analysis of economic models for successful online publications.
The report is designed to help publishing executives navigate the opportunities and pitfalls of interactive publishing.
The study takes a comprehensive approach, discussing the impact of online services, multimedia software interfaces, and emerging trends on online publishing.

Statistics:

The study is over 200 pages long and includes a review of 50 leading online publications worldwide.
The study assesses each publication based on five key factors: design, editorial performance, ease of use, interactivity, and sales and marketing.
The report provides an in-depth analysis of economic models for successful online publications.
The study predicts that 1995 will be the year online publishing turns a profit.

Sources:

SIMBA Information Inc. - Interactive Publications Review, 1995: An Analysis of Newspapers and Magazines Online
Business Wire - February 21, 1995

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