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Telecommunications industry

GTE Corp. Enters Consumer Software Market with 20 Titles for Boys Aged 6-18

Strategic Insights

— 1 min read

GTE Corp., the nation's fourth-largest phone company, has finally entered the consumer software publishing market after four years of planning. The company, GTE Interactive Media, will introduce 20 titles later this week aimed at boys between the ages of 6 and 18, a demographic that constitutes the majority of video game players. The games, developed at a GTE laboratory in Carlsbad, are designed to work on multiple platforms, including conventional 16-bit cartridge machines, CD-ROM players for personal computers, and 3DO Co.'s 32-bit multiplayer system.

Key Takeaways:

  • GTE Interactive Media will release 20 titles for boys aged 6-18, targeting a demographic that makes up the majority of video game players.
  • The games are designed to work on multiple platforms, including 16-bit cartridge machines, CD-ROM players, and 3DO Co.'s 32-bit multiplayer system.
  • GTE had not disclosed the existence of the business until making Monday's announcement, a departure from industry practice.
  • The company's high-quality products will be available at the Consumer Electronics Show in Chicago later this week and hit store shelves in August.
  • GTE's entry into the video game market is challenging, as few makers of CD-ROM games have seen their products turn into major hits.
  • The company will initially target current video-game consumers with high production values and live actors, but aims to cater to broader audiences in the long term.

Statistics:

  • 20 titles: The number of games GTE Interactive Media will release for boys aged 6-18.
  • 6-18: The age range of the target demographic for GTE's games.
  • 4 years: The time period GTE spent planning its entry into the consumer software market.
  • 3DO, CD-ROM, and Super Nintendo Entertainment System: The platforms on which GTE's games will be available.
  • August: The month when GTE's games will hit store shelves.

Sources:

  • Reuters: "GTE Corp. jumps into video game market after four years of planning" (June 20 [no year mentioned])
  • Time Warner Inc.: (no direct quote or source mentioned in the original text)

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