Haier Energy Launches Project Jingwei to Accelerate Thailand's Sustainable Energy Transition

Haier Energy, the new energy subsidiary of Haier Group, has officially launched Project Jingwei at Thailand's 2025 Energy Ecosystem Conference. The initiative introduces integrated AI-driven clean power solutions to support Thailand's transition towards a sustainable energy future. Thailand aims to generate over 51% of its total power from renewable sources by 2037, and Haier Energy sees immense opportunity to harness Thailand's abundant solar resources and deliver value-driven energy solutions. With energy demand rising, Thailand faces delays in electricity procurement caused by supply chain bottlenecks, permitting issues, and policy uncertainty.

Key Takeaways:

• Haier Energy has introduced an integrated source-grid-load-storage solution centered on AI-powered energy robots that unifies power generation, storage, management, and distribution to deliver a smart energy experience for residential and commercial users globally.
• The solution, certified by the Thailand Urban Planning Association and the Ministry of Natural Resources and Environment as a 'New Energy Prototype Organisation,' positions Haier as a leader in sustainable innovation.
• Haier Energy is developing a Dual-Network Ecosystem comprising an Energy Resource Network and an Energy Service Network, covering key areas across Thailand with plans to expand regionally in Southeast Asia.
• The company offers Full-Cycle Asset Operation for both residential and industrial sectors, enabling businesses to secure funding for Carbon Asset Development and International Renewable Energy Certificates (I-RECs).
• Haier Energy has signed strategic cooperation agreements with the Thai Chamber of Commerce, the Board of Trade of Thailand, and the Chinese Chamber of Commerce in Thailand, focusing on policy coordination, resource integration, and promoting regional cooperation.
• The company aims to help Thailand achieve carbon neutrality by 2050 and net-zero greenhouse gas emissions by 2065 through its smart solutions, advanced technologies, and collaborative ecosystem.
• Haier Energy is collaborating with Leasing ICBC (Thailand) Co., Ltd and Krungsri (Bank of Ayudhya PCL) to provide green finance for solar panel installation and carbon asset development.

Statistics:

• Thailand aims to generate over 51% of its total power from renewable sources by 2037.
• Haier Energy has been ranked the world's No.1 home appliance brand for 16 consecutive years.
• The company is developing a Dual-Network Ecosystem covering key areas across Thailand with plans to expand regionally in Southeast Asia.

Sources:

• Haier New Energy, "Haier Energy Launches Project Jingwei to Accelerate Thailand's Sustainable Energy Transition"
• Thailand's 2025 Energy Ecosystem Conference, "Haier Energy to Play Key Role in Thailand's Energy Transition"
• Haier Energy, "Full-Cycle Asset Operation for Sustainable Energy Solutions"
• Leasing ICBC (Thailand) Co., Ltd, "Collaboration with Haier Energy for Green Finance Solutions"
• Krungsri (Bank of Ayudhya PCL), "Partnership with Haier Energy for Renewable Energy Financing"