Haier Expands Global Sports Partnerships with Liverpool FC and Paris Saint-Germain

Haier, the world's leading retailer of large home appliances, has announced multi-year global partnerships with Liverpool FC and Paris Saint-Germain, further solidifying its presence in the world of sports. The collaborations bring together two of the world's most watched football clubs with a brand known for its user-centric approach to innovation, creating unique experiences for fans and exploring the possibilities of collaborative smart home devices.

Key Takeaways:

• Haier has partnered with Liverpool FC and Paris Saint-Germain in a multi-year global partnership, expanding its sports marketing strategy.
• The agreements will see Haier involved in stadium, online, and retail activities, creating unique experiences for fans and exploring the possibilities of collaborative smart home devices.
• Haier's partnership with Liverpool FC marks a significant chapter in the club's history, having previously been sponsored by Candy, now part of Haier Europe.
• Haier has also extended its strategic partnership with the ATP Tour until 2028, ensuring continued visibility on the courts and showcasing the latest innovations in smart living.
• Haier's sponsorship model adapts to local passions while supporting its global vision, reflecting its multi-sport identity and extensive portfolio of partnerships.
• Haier's partnerships in sports aim to respond to real consumer needs while respecting cultural specificities and local customs, creating a network of partnerships that fits naturally into people's daily lives.
• Haier's unique approach to partnerships reflects the brand's values - top quality, teamwork, and continuous development - and places its name alongside champions in various sports.

Statistics:

• Haier's partnership with Liverpool FC and Paris Saint-Germain marks the brand's entry into two of the world's most watched football clubs.
• Haier's global reach extends to over 1 billion fans worldwide through its partnerships with the ATP Tour and various international sports events.
• Liverpool FC has a global fan base of over 360 million, while Paris Saint-Germain has over 200 million fans worldwide.
• Haier's partnership with the ATP Tour will continue until 2028, showcasing the brand's commitment to the sport.
• Haier has a strategic presence in LaLiga, Liga Portugal, and Moroccan football, further expanding its global sports presence.

Sources:

• "Haier, Liverpool FC and Paris Saint-Germain announce multi-year partnership" (Haier website, 2023)
• "Haier extends partnership with ATP Tour until 2028" (Haier website, 2023)
• "Haier signs partnership with LaLiga" (Haier website, 2022)
• "Haier becomes a football partner of Paris Saint-Germain" (Haier website, 2023)
• "Haier extends partnership with Liverpool FC" (Haier website, 2023)