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International cooperation

Haier Partners with Al-Hilal Club to Become Saudi Arabia's Number One Home Appliance Brand

Strategic Insights

— 1 min read

Haier Inc. has announced a multi-year agreement with Al Hilal Club Company to become the Club's Official Home Appliances Sponsor. This partnership will last for three years (2025-2028) and will strengthen both brands, establishing a new stage of presence in the minds of the public. As part of the agreement, Haier will launch products tailored to local user habits and cater to the needs of Al-Hilal fans. The partnership will also enable Haier to activate across in-stadium LED, co-branded digital content, retail promotions, and connect Al-Hilal's fans with Haier's locally tailored smart-home solutions.

Key Takeaways:

  • Haier has committed to becoming the number one home appliance brand in Saudi Arabia through this partnership and will continually launch products that cater to local user habits.
  • The partnership between Haier and Al-Hilal Club Company will last for three years (2025-2028) and will strengthen both brands.
  • Haier has been committed to providing the best product experience for Saudi users, launching innovative products such as the UVC series variable frequency air conditioner and the QLED Game Master TV.
  • Haier will provide the best after-sales services, ensure the fastest logistics efficiency, and continually launch products tailored to local user habits.
  • The partnership will also enable Haier to activate across in-stadium LED, co-branded digital content, retail promotions, and connect Al-Hilal's fans with Haier's locally tailored smart-home solutions.
  • Haier has a strong presence in Saudi Arabia, having entered the market in 1998 and launched innovative products such as the UVC series air conditioners that meet local user demands.
  • Haier's CEO, Li Dapeng, stated that the partnership will strengthen both brands and establish a new stage of presence in the minds of the public.
  • Al-Hilal's CEO, Esteve Calzada, stated that the sponsorship aligns with their strategy and will help attract the best companies globally.

Statistics:

  • The partnership between Haier and Al-Hilal Club Company will last for three years (2025-2028).
  • Haier has been committed to providing the best product experience for Saudi users since 1998.
  • Haier has launched innovative products such as the UVC series variable frequency air conditioner and the QLED Game Master TV.

Sources:

  • Haier Inc.
  • Contify.com (Source: Haier Inc. Copyright 2017 Contify.com)

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