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Electric vehicles

Hayleys Mobility Enters Electric and Hybrid Vehicle Market with Strategic Partnership

Strategic Insights

— 2 min read

Hayleys Mobility, the newest venture under Hayleys Fentons, has made a significant entry into the electric and hybrid vehicle market through an exclusive distribution partnership with OMODA and JAECOO Automobile Co., Ltd, the premium New Energy Vehicle (NEV) brand of Chery Automobile Co., Ltd. This partnership grants Hayleys Mobility full franchise rights in Sri Lanka for OMODA and JAECOO. The agreement was formalized at Chery's global headquarters in Wuhu, China. Hayleys Mobility introduces a comprehensive mobility ecosystem with premium Electric Vehicles (EVs), Hybrids, and conventional vehicle models, regulatory clarity, and factory-certified service.

Key Takeaways:

  • Hayleys Mobility has signed an exclusive distribution partnership with OMODA and JAECOO Automobile Co., Ltd, granting it full franchise rights in Sri Lanka for the premium NEV brand.
  • The agreement was formalized at Chery's global headquarters in Wuhu, China.
  • Hayleys Mobility introduces a comprehensive mobility ecosystem with premium EVs, Hybrids, and conventional vehicle models, regulatory clarity, and factory-certified service.
  • The first wave of models includes the OMODA E5, JAECOO J6, and JAECOO J7, and will span electric and plug-in hybrid categories, catering to urban, premium, and off-road needs.
  • Nationwide EV charging support will also be rolled out in partnership with StarCharge, a global leader in EV infrastructure.
  • Hayleys Fentons Managing Director Hasith Prematillake has stated that the company is committed to advancing green mobility with a comprehensive end-to-end ecosystem.
  • Chery Automobile Vice President Chen Chunqing has said that the collaboration with Hayleys Mobility marks a strategic expansion into Sri Lanka, aiming to capitalize on accelerating demand for EVs.
  • Hayleys Fentons Director- Business Development Roshani Dharmaratne has emphasized that customers with OMODA and JAECOO get intelligent vehicles that are powerful, sustainable, and future-ready.

Statistics:

  • Chery has been the leader in China's passenger vehicle exports for over 22 years.
  • Hayleys Mobility introduces a structure, scale, and assurance to deliver premium EVs, Hybrids, and conventional vehicle models with regulatory clarity and factory-certified service.
  • The agreement grants Hayleys Mobility full franchise rights in Sri Lanka for OMODA and JAECOO.
  • The first wave of models will cater to urban, premium, and off-road needs.
  • Nationwide EV charging support will be rolled out in partnership with StarCharge, a global leader in EV infrastructure.

Sources:

  • "Hayleys Fentons Enters Electric and Hybrid Vehicle Market with Exclusive Distribution Partnership" (Source: Hayleys Fentons)
  • "Chery Automobile Co., Ltd. (Source: Chery Automobile Co., Ltd.)
  • "Hayleys Fentons Managing Director Hasith Prematillake" (Source: Hayleys Fentons)
  • "Chery Automobile Vice President Chen Chunqing" (Source: Chery Automobile Co., Ltd.)
  • "Hayleys Fentons Director-Business Development Roshani Dharmaratne" (Source: Hayleys Fentons)

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