Hisense Delivers Unforgettable Fan Moments at FIFA Club World Cup 2025

Hisense, a leading global consumer electronics and home appliances brand, has launched its global "Own the Moment" campaign to deliver unforgettable fan moments during the FIFA Club World Cup 2025. The campaign encompasses a range of immersive experiences, product showcases, and interactive activations across various cities worldwide. At MetLife Stadium in New York/New Jersey, Hisense created a 100-square-meter immersive technology experience zone, while in the Middle East, the brand brought a spectacular roadshow to Dubai's iconic Mall of the Emirates, featuring a special appearance by former Real Madrid goalkeeper, Mr. Iker Casillas.

Key Takeaways:

• Hisense's "Own the Moment" campaign is a global initiative to deliver immersive experiences and product showcases during the FIFA Club World Cup 2025.
• The campaign features interactive activations, celebrity appearances, and influencer moments at various locations worldwide.
• In the United States, Hisense is hosting a multi-city "Own the Moment" tour, visiting 19 cities with retail parking lot activations, featuring giant screens, football-themed video games, and hands-on access to latest innovations.
• The tour is complemented by a dedicated pop-up store at American Dream Mall, running from June 23-July 14, offering daily giveaways, featured activations, and hands-on experience with Hisense's latest products.
• The brand unveiled the world's first 116-inch RGB-MiniLED TV, powered by its most advanced AI processor, at the Dubai roadshow, showcasing ultra-vivid colors, exceptional brightness, and crystal-clear picture quality.
• Hisense showcased an exclusive Real Madrid limited edition product lineup, reinforcing its commitment to combining sport and innovation.
• The campaign is generating strong media buzz, reinforcing Hisense's role as a global innovator in entertainment technology.

Statistics:

• Hisense created a 100-square-meter immersive technology experience zone at MetLife Stadium in New York/New Jersey.
• The zone was open for 28 days and 9 match days, showcasing TVs, Laser TVs, refrigerators, and air conditioners through immersive scenarios.
• The RGB-MiniLED TV zone, featuring 100" U7, 100" U8, and 116" UX models, drew thousands into an interactive soccer shooting game.
• The "Own the Moment" tour is visiting 19 cities in the United States via retail parking lot activations.
• The tour is hosted concurrently with a dedicated pop-up store at American Dream Mall, running from June 23-July 14.

Sources:

• "Hisense Own the Moment Tour" and activations schedule: www.hisense-usa.com/fifa-club-world-cup-2025
• Statement by Iker Casillas: "Technology has become an essential part of how fans experience football today."