Professional soccer

Hisense Strengthens Partnership with FIFA, Emphasizing Technological Innovation and Fan Experience

Strategic Insights

Sep 8, 2025 — 1 min read

As the 2026 FIFA World Cup approaches, Hisense, a leading consumer electronics and home appliance brand, has reaffirmed its commitment to enhancing the fan experience through cutting-edge technology and innovative partnerships with FIFA. Since its initial partnership with FIFA in 2018, Hisense has made significant strides in integrating its technology into various aspects of the tournament, including the Video Assistant Referee (VAR) operations and content collaboration through FIFA+. At IFA 2025, Hisense announced its continued sponsorship of the FIFA World Cup, focusing on delivering unparalleled display technology to bring the tournament to life for billions of fans worldwide.

Key Takeaways:

Hisense has maintained its partnership with FIFA since 2018, with a focus on enhancing the fan experience through technological innovation.
The brand has achieved key milestones, including initial brand building at the 2018 FIFA World Cup, content collaboration through FIFA+ in 2022, and technology integration into VAR operations at the 2025 FIFA Club World Cup.
Hisense aims to deliver unprecedented picture quality with its RGB-MiniLED technology, surpassing QD-OLED, and ensure immersive and personalized experiences for fans.
The partnership between FIFA and Hisense will welcome the best display technology to deliver an unparalleled World Cup experience for billions of fans worldwide.
Hisense's user-centric approach ensures that fans feel part of every moment, and the brand continues to push the boundaries of display technology.

Statistics:

Since its first partnership with FIFA in 2018, Hisense has consistently delivered innovative technology to enhance the fan experience.
The 2026 FIFA World Cup will be held in three countries for the first time, with 48 teams participating.
Hisense aims to transform billions of living rooms into front-row seats for the 2026 tournament.

Sources:

Hisense press release, IFA 2025
FIFA official website

Note: The provided text is a press release from Hisense, and no external sources are required for the analysis.

The End of American Hypergrowth

For two centuries, the US economy grew by adding workers. That's over.

Healthcare's $5.3 Trillion Drag

How Medical Spending Became America's Biggest Productivity Tax

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Researchers at the Wuhan University of Technology in China have made significant progress in the field of nanotechnology, specifically in the area of nanoindentation. A novel electromagnetic shock treatment (EST) method has been developed to enhance the microscale mechanical properties of a titanium alloy, with promising results obtained through array-based

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients

Research investigators at the Zhengzhou Central Hospital Affiliated to Zhengzhou University have made groundbreaking discoveries on the role of gut microbiota in determining the efficacy of immunotherapy for colon cancer patients. The study, which was recently published in Biochimica et Biophysica Acta, reveals that specific bacterial species and microbial metabolites

Read more

The End of American Hypergrowth

Healthcare's $5.3 Trillion Drag

Breakthrough in Nanotechnology: Electromagnetic Shock Treatment Shows Promise

Gut Microbiota Plays Crucial Role in Immunotherapy Success for Colon Cancer Patients