HouseValues Introduces New Features to Market Leader Customer Management System

HouseValues, a leading provider of real estate and mortgage information and tools, has introduced a range of new features to its Market Leader customer management system, designed to help real estate professionals build more profitable relationships with their customers. The new features, which are available at no cost to subscribers, enable agents to create custom campaigns and marketing messages that can be sent automatically to customers on a weekly or monthly basis. With these features, agents can now tailor their communication with customers to specific needs and interests, such as "Long Term Buyer" or "First-time Buyer."

Key Takeaways:

• Market Leader now offers custom campaign creation and specially designed marketing campaigns that can be sent automatically to customers.
• Agents can use their own content or HouseValues-provided content for these campaigns.
• Additional campaign content includes "Long Term Buyer," "First-time Buyer," and "Investor" to better serve customers.
• Market Leader is available to all real estate and mortgage professionals who subscribe to HouseValues' lead generation and advertising products.
• The system lets agents quickly and easily manage customer relationships and send ePostcards to their entire database.
• HouseValues introduced ePostcard feature in March, which allows agents to send ePostcards to clients about new listings, open houses, and just-sold homes.

Statistics:

• 90 days: The time period between the introduction of new features to Market Leader and the introduction of ePostcard feature.
• $8.87: The stock price of HouseValues (SOLD) on 06-06-2006 as indicated by the Comtex SmarTrend Alert.
• 03-2006: The month when HouseValues introduced ePostcard feature in Market Leader.

Sources:

• HouseValues
• Market Wire (MARKET WIRE via COMTEX)
• Comtex SmarTrend Alert (Formula 1 SmarTrend Downtrend automated pattern recognition system on 06-06-2006)