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Computer peripherals industry

HP Expands All-in-One Product Line with Laser and Color Options

Strategic Insights

— 1 min read

HP has announced three new additions to its family of all-in-one products, further solidifying its leadership in the growing market category. The new products offer customers a wide selection of integrated peripheral devices, providing solutions for both businesses and home users. With a presence in the all-in-one market since 1994, HP has been delivering leading-edge products that cater to the evolving needs of its customers.

Key Takeaways:

  • HP has introduced three new all-in-one products: a laser all-in-one, color inkjet products for small-business and home-office users, and an all-in-one for the home personal market.
  • The new HP LaserJet 3100 monochrome printer-fax-copier-scanner is targeted at business customers, offering laser speed and print quality, full-featured fax capabilities, and convenience copying and professional scanning functionality.
  • The OfficeJet Pro 1170C Series all-in-ones are designed for small-business users, providing fast performance, photo-quality color output capabilities, and advanced PC-fax features.
  • The HP Printer/Scanner/Copier Series 300 all-in-one is a budget-friendly option for families, integrating all-color printing, scanning, and copying with software for easy photo scanning and creative projects.
  • According to Dataquest, the all-in-one market will grow more than 50 percent in 1998.
  • CAP Ventures notes that one in four technology products sold in 2001 will provide more than one function.
  • HP has a strong presence in the all-in-one market, having pioneered the category in 1994 and delivering leading-edge products since then.

Statistics:

  • HP's LaserJet 3100 monochrome printer-fax-copier-scanner is priced at about $699 U.S.
  • The OfficeJet Pro 1170C Series all-in-ones start at about $799 U.S.
  • The HP Printer/Scanner/Copier Series 300 all-in-one starts at about $399 U.S.
  • HP has 121,900 employees and had revenue of $42.9 billion in its 1997 fiscal year.
  • The all-in-one market is expected to grow more than 50 percent in 1998, according to Dataquest.

Sources:

  • "Hewlett-Packard Company Announces Three New All-in-One Products" (Exact date not provided)
  • CAP Ventures (Norwell, Mass. Analyst firm)
  • Dataquest (San Jose, Calif. Analyst firm)
  • Hewlett-Packard Company (Exact date not provided)
  • http://www.hp.com (Hewlett-Packard Company's World Wide Web site)

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