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Automobile industry

Hyundai and Kia Receive High Consumer Interest in US Market

Strategic Insights

— 1 min read

Hyundai Motor Co. and Kia Motors Corp. have achieved significant consumer interest in the US market, according to recent data from Edmunds.com. The two South Korean automakers received a combined 17.9 percent of all clicks on the Edmunds.com Consumer Vehicle Consideration list in June, narrowly trailing Ford Motor Co.'s 18.2 percent. Hyundai's click percentage came to 11.1 percent, while Kia's reached 6.8 percent. This represents a significant increase from June 2010, when the click numbers for Hyundai and Kia stood at just 13.2 percent.

Key Takeaways:

  • Hyundai and Kia received a combined 17.9 percent of all clicks on the Edmunds.com Consumer Vehicle Consideration list in June, ranking second after Ford Motor Co.'s 18.2 percent.
  • Hyundai's click percentage came to 11.1 percent, while Kia's reached 6.8 percent.
  • The combined figure for Hyundai and Kia was ahead of Toyota Motor Co.'s 17.8 percent and General Motors Co. (GM) of the US, which trailed with 17.7 percent.
  • Honda Motor Co. ranked fifth with 15.4 percent.
  • The popularity of Hyundai and Kia vehicles such as the Sonata, the K5, and the Elantra contributed to the high level of consumer interest.
  • Sales of Hyundai and Kia vehicles soared 33 percent on-year to 107,426 units in May, with their market share reaching a record 10.1 percent.

Statistics:

  • 17.9 percent: Combined click percentage for Hyundai and Kia on the Edmunds.com Consumer Vehicle Consideration list in June.
  • 11.1 percent: Hyundai's click percentage in June.
  • 6.8 percent: Kia's click percentage in June.
  • 13.2 percent: Combined click percentage for Hyundai and Kia in June 2010.
  • 18.2 percent: Ford Motor Co.'s click percentage in June.
  • 17.8 percent: Toyota Motor Co.'s click percentage in June.
  • 17.7 percent: General Motors Co. (GM) click percentage in June.
  • 15.4 percent: Honda Motor Co.'s click percentage in June.
  • 33 percent: Increase in sales of Hyundai and Kia vehicles on-year to 107,426 units in May.
  • 107,426 units: Sales of Hyundai and Kia vehicles in May.
  • 10.1 percent: Market share of Hyundai and Kia vehicles in May.

Sources:

(PNA/Yonhap)

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