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Automobile industry

Hyundai and Kia Receive Second-Highest Clicks on Edmunds.com Consumer Vehicle Consideration List

Strategic Insights

— 1 min read

South Korean automakers Hyundai Motor Co. and Kia Motors Corp. have recorded a significant increase in consumer interest in the United States, with a combined 17.9% of clicks on the Edmunds.com Consumer Vehicle Consideration list in June. This represents a notable surge from 13.2% in June 2010, indicating a growing demand for fuel-efficient cars. Hyundai and Kia's popularity can be attributed to the release of cars like the Sonata, K5, and Elantra, which have gained significant attention from consumers.

Key Takeaways:

  • Hyundai Motor Co. and Kia Motors Corp. received 11.1% and 6.8% of clicks on the Edmunds.com Consumer Vehicle Consideration list in June, respectively, totaling 17.9% combined.
  • The combined figure surpassed Toyota Motor Co.'s 17.8%, with General Motors Co. following closely at 17.7%.
  • Hyundai's spokesperson attributed the strong interest to the release of cars meeting consumer demands for good fuel economy, considering the increased price of fuel in the United States.
  • The Edmunds.com list gauges consumer interest by tracking the percentage of visitors viewing car specification pages, photos, and expert reviews, which can be interpreted as a "consideration of intent" to purchase a car.
  • Sales of Hyundai and Kia vehicles soared 33% on-year to 107,426 units in May, with a market share reaching a record 10.1%.
  • In June, sales dipped slightly to 104,253 units for a market share of 9.9%.

Statistics:

  • Hyundai Motor Co. and Kia Motors Corp. received 11.1% and 6.8% of clicks on the Edmunds.com Consumer Vehicle Consideration list in June.
  • Combined click percentage: 17.9% (Hyundai: 11.1%, Kia: 6.8%).
  • Toyota Motor Co.'s click percentage: 17.8%.
  • General Motors Co.'s click percentage: 17.7%.
  • Sales of Hyundai and Kia vehicles: 107,426 units in May (on-year increase of 33%).
  • Market share: 10.1% in May, dipping to 9.9% in June.
  • Click numbers for Hyundai and Kia in June 2010: 13.2%.
  • Click numbers for Hyundai and Kia in May: 17.7%.

Sources:

  • Asia Pulse, "South Korea's Hyundai, Kia rank 2nd on U.S. Internet site" (July 11, 2011).
  • Yonhap, "Hyundai, Kia sales soar 33% in May on strong demand" (July 11, 2011).

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