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Computer industry

IBM Contributes $2 Million to PBS Preschool Series "The Puzzle Place"

Strategic Insights

— 1 min read

PBS preschool series "The Puzzle Place" has received significant support from IBM, with a contribution of $2 million towards the underwriting of the show. The series, which encourages young children to celebrate diversity and develop self-esteem, is a co-production of Lancit Media Productions, Ltd. and KCET/Los Angeles. With a multi-ethnic cast of kid puppets, the series aims to help young children appreciate the differences between us and the ties that bind us.

Key Takeaways:

  • IBM's contribution of $2 million to "The Puzzle Place" is a significant boost to the show's underwriting.
  • The series is designed to help young children develop self-esteem and celebrate diversity through a multi-ethnic cast of kid puppets.
  • "The Puzzle Place" is a co-production of Lancit Media Productions, Ltd. and KCET/Los Angeles, and is produced in association with IBM.
  • The series is currently seen in almost 95% of the United States, with single-play audience ratings second among all PBS preschool shows.
  • IBM's support for "The Puzzle Place" is part of its commitment to improving education in America.
  • The series features puppetry, live-action inserts, animation, original music, real kids, and celebrity appearances.
  • KCET President and CEO William H. Kobin praised IBM's support, saying "Because of its mission, `The Puzzle Place' is one of the most important and timely children's series ever presented on public television."
  • Lancit Media Productions CEO Cecily Truett highlighted the importance of IBM's support, saying "We believe that `The Puzzle Place' is preparing children to become good citizens of the world."
  • IBM's Director of Corporate Support Programs, Stanley S. Litow, noted that the company's support for "The Puzzle Place" is consistent with its overall corporate commitment to improve education in America.

Statistics:

  • $2 million: IBM's contribution to "The Puzzle Place" underwriting.
  • 95%: Percentage of the United States where "The Puzzle Place" is currently seen.
  • Second: Audience ratings for "The Puzzle Place" among all PBS preschool shows, based on single-play audience ratings.
  • January: Launch date of "The Puzzle Place" on PBS.
  • $2 million: Total value of major funding provided by IBM for "The Puzzle Place" underwriting.

Sources:

  • PRNewswire, "KCET and Lancit Media Productions Announce Support from IBM for `The Puzzle Place'".
  • Lancit Media Productions Ltd.
  • KCET/Los Angeles
  • IBM Corporation
  • Corporation for Public Broadcasting
  • NTI survey top 32 metered markets.

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