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IBM Unveils New Software for Personalized Mobile Shopping Experience

Strategic Insights

— 1 min read

IBM has announced a new software that aims to provide a more interactive and personalized shopping experience for mobile users. The software incorporates social networking capabilities and allows retailers to reach consumers with personalized promotions, coupons, and content. This move underlines IBM's commitment to the mobile space, where the number of mobile users is expected to grow by 191% from 2006 to 2011, reaching approximately one billion users worldwide. IBM's new software is designed to help retailers tap into this growth and provide a seamless shopping experience across various channels.

Key Takeaways:

  • IBM's new software enables retailers to deliver a personalized and interactive shopping experience for mobile users, leveraging social networking capabilities and targeted promotions.
  • The software is designed to reach a projected 1 billion mobile users worldwide by 2011, growing from 2006 to 2011 by 191%.
  • IBM's Institute for Business Value predicts a significant increase in online sales, with consumer retail sales from websites projected to reach $211.7 billion by 2012 in the United States alone.
  • The new software incorporates advancements in mobile devices, allowing customers to browse, compare products, view store locations, and complete purchases seamlessly.
  • IBM's WebSphere Commerce 7 software includes features such as instant delivery of timely, relevant, and personalized brand information and promotions to customers' mobile devices.
  • The software also enables retailers to leverage online social networks, converting brand and product discussions into transactions with a single click.
  • WebSphere Commerce 7 includes new out-of-the-box integrations to social networking offerings such as IBM Lotus Connections, Bazaarvoice, and Pluck SiteLife.

Statistics:

  • The number of mobile users is expected to grow by 191% from 2006 to 2011, reaching approximately one billion users worldwide.
  • Consumer retail sales from websites are projected to reach $211.7 billion by 2012 in the United States alone.
  • IBM is investing $100 million in a five-year research initiative to improve mobile services and capabilities for businesses and consumers worldwide.
  • WebSphere Commerce 7 is immediately available starting at about $30,000 for 100 Processor Value Units (PVUs).

Sources:

  • "IBM Unveils New Software for Personalized Mobile Shopping Experience" by IBM (2009)
  • "WebSphere Commerce 7" by IBM (2009)
  • Forrester Research, Inc. (note: specific report not cited, but referenced for sales projections)
  • IBM's Institute for Business Value (note: specific report or publication not cited, but referenced for mobile user growth and sales predictions)
  • Li-Ning Company Limited (note: company cited, but specific report or publication not mentioned)

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