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Cricket (Sport)

ICC Cricket World Cup 2011 Sets New Records in Viewership and Ratings

Strategic Insights

— 2 min read

The ICC Cricket World Cup 2011 has shattered previous records in viewership and ratings, with a record 127 million individuals having watched the tournament by the end of the 10th match. This milestone represents 64% of the total C&S audience in the country, according to the latest ratings issued by research agency TAM. The live matches have been particularly popular, with 115 million viewers watching the matches on ESS bouquet + Doordarshan and 106 million viewers tuning in on STAR Cricket and other ESS channels. The tournament has delivered a solid average of 3.1 TVR, a significant jump from the previous edition in 2007.

Key Takeaways:

  • The ICC Cricket World Cup 2011 has been sampled by a record 127 million individuals, representing 64% of the total C&S audience in the country.
  • The live matches have been watched by 115 million viewers (ESS bouquet + Doordarshan) and 106 million viewers on STAR Cricket and other ESS channels alone.
  • The first 10 matches have delivered a solid average of 3.1 TVR, a significant jump from the previous edition in 2007.
  • The match between Pakistan and Sri Lanka has rated highest amongst all non-India matches with a rating of 4.6.
  • The match between Netherlands and England has rated 2.5, one of the highest amongst non-India matches.
  • The live streaming on www.espnstar.com/cwclive has been a huge hit, serving 6.9 million video streams till March 01, 2011.
  • The epic India-England encounter played on a Sunday drew as many as 1.45 million video streams.
  • Over 5 million unique visitors have enjoyed fantastic ICC Cricket World Cup Matches online with ESPN STAR.
  • N. Srinivasan, Chairman of the TV Rights and Business- ICC Cricket World Cup 2011, said: "The response has been fantastic, and the quality of cricket has been excellent."
  • The ratings for the non-India matches are very healthy, pointing towards increasing viewer interest in the tournament as a whole.

Statistics:

  • 127 million individuals have watched the ICC Cricket World Cup 2011 by the end of the 10th match, representing 64% of the total C&S audience in the country.
  • 115 million viewers have watched the live matches on ESS bouquet + Doordarshan.
  • 106 million viewers have watched the live matches on STAR Cricket and other ESS channels.
  • 3.1 TVR is the solid average rating of the first 10 matches.
  • 4.6 is the rating of the match between Pakistan and Sri Lanka.
  • 2.5 is the rating of the match between Netherlands and England.
  • 6.9 million video streams have been served on www.espnstar.com/cwclive till March 01, 2011.
  • 1.45 million video streams were drawn on the epic India-England encounter played on a Sunday.
  • 5 million unique visitors have enjoyed fantastic ICC Cricket World Cup Matches online with ESPN STAR.

Sources:

  • HT Media Ltd.
  • Syndicate.info an Albawaba.com company

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