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Cricket (Sport)

ICC Cricket World Cup 2015: A Promising Event for Brands and Advertisers

Strategic Insights

— 2 min read

The 2015 ICC Cricket World Cup, co-hosted by Australia and New Zealand, is expected to be a significant event for brands and advertisers, with over a billion viewers anticipated to tune in. The tournament promises to be more inclusive than previous editions, with matches to be broadcast in six languages, including Bengali, Tamil, Malayalam, and Kannada, apart from English and Hindi. This expansion of languages will allow smaller brands to associate with the tournament at a regional level, targeting their markets specifically.

Key Takeaways:

  • The ICC Cricket World Cup 2015 will be broadcast in six languages, including Bengali, Tamil, Malayalam, and Kannada, apart from English and Hindi.
  • Official broadcaster Star India will air the World Cup, providing opportunities for brands to associate with the tournament at various levels.
  • Smaller brands will be able to associate with the tournament at a regional level, targeting their markets specifically.
  • Geo-targeting will allow local brands to avoid spillover.
  • Surround content, including pre- and post-match analysis, will be a key part of channel programming, with experts and celebrities contributing.
  • The dynamic social media space will be active during the World Cup, with live and non-live action dominating trends on Facebook and Twitter.
  • Team India's fitness concerns are not expected to be a major concern, with a round-robin format and quarter-finals ensuring top teams play each other.
  • The World Cup format will ensure all top teams play in the quarter-finals, keeping viewers and advertiser interest alive.
  • Brands are excited about the innovation possibilities on the World Cup, with many lining up big sponsorship deals.

Statistics:

  • Over a billion viewers are expected to tune in to the World Cup.
  • Six languages will be used for broadcasting the tournament.
  • The number of languages used for broadcasting English, Hindi, Bengali, Tamil, Malayalam, and Kannada.
  • 13 World Cup captains, 20 World Cup winners, and 26 World Cup semi-finalists will be part of the commentary panel.
  • The World Cup format will consist of a round-robin group stage followed by quarter-finals, semi-finals, and the final.

Sources:

  • DNA (Daily News & Analysis), "The countdown to this year's biggest sporting spectacle, the International Cricket Council (ICC) Cricket World Cup 2015 is drawing near and more than a billion hearts are pinning their hopes on Team India winning the Cup"
  • DNA (Daily News & Analysis), "Official broadcaster Star India will air the World Cup, providing opportunities for brands to associate with the tournament at various levels"
  • DNA (Daily News & Analysis), "The World Cup format will consist of a round-robin group stage followed by quarter-finals, semi-finals, and the final"
  • CVL Srinivas, CEO, GroupM South Asia, "We see a lot of interest in the World Cup this year. One of the reasons for this is that it is a once-in-four-years event."
  • Vivek Sharma, CMO, Pidilite Industries Ltd, "Cricket is a not just a sport in India, but is in fact a religion, which no one can refute. Not only is the ICC Cricket World Cup the premier flagship tournament of the ICC that comes only once in four years, this year India are the defending Champions."
  • Prathap Suthan, Managing Partner & CCO Bang In The Middle, "From an advertising perspective, I think regardless of our team, this is a great and rich opportunity for brands."
  • Diligent Media Corporation Ltd., DNA (Daily News & Analysis) All Rights Reserved, 2010.

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