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IDG Books Worldwide Honored as One of Top 100 Marketers

Strategic Insights

— 1 min read

IDG Books Worldwide, Inc. has been recognized as one of this year's Advertising Age Marketing 100 for its innovative branding and marketing strategies, including its successful "For Dummies" series. The company's effort to make complex technical information accessible and easy to understand has led to significant success, with over 20 million books sold worldwide, translations in 28 languages, and millions of satisfied customers.

Key Takeaways:

  • IDG Books Worldwide received the Advertising Age Marketing 100 award for its exceptional brand building and marketing campaigns, which have resulted in significant sales and global recognition.
  • The company's "For Dummies" series has sold over 20 million copies worldwide and has been translated into 28 languages.
  • IDG Books' marketing strategies include unconventional tactics such as midnight post office promotions, inflatable mascots, and sweepstakes, which have contributed to the series' success.
  • The company's president and CEO, John Kilcullen, attributes the award to the hard work of the marketing team, authors, and editors, and emphasizes the company's commitment to delivering innovative campaigns.
  • IDG Books is one of the fastest-growing book publishers in the world, with over 300 titles in print and operations in 65 countries.
  • The company's parent organization, International Data Group, is the world's largest publisher of computer-related information, with over 250 publications in 65 countries, reaching over 40 million readers each month.

Statistics:

  • Over 20 million copies of "For Dummies" books have been sold worldwide (Source: IDG Books Worldwide, Inc.).
  • The series has been translated into 28 languages (Source: IDG Books Worldwide, Inc.).
  • IDG Books has over 300 titles in print (Source: IDG Books Worldwide, Inc.).
  • The company has operations in 65 countries (Source: IDG Books Worldwide, Inc.).
  • International Data Group, IDG's parent company, publishes over 250 computer publications (Source: IDG Books Worldwide, Inc.).
  • Over 40 million people read one or more International Data Group publications each month (Source: IDG Books Worldwide, Inc.).

Sources:

  • IDG Books Worldwide, Inc.
  • Advertising Age
  • Newsweek
  • Silicon Graphics Computer Services
  • Yellow Pages Publishers Association

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