IMS Health Secures Multi-Year Contract with Zeneca Pharmaceuticals for Sales Management Services

IMS Health, the world's leading provider of information solutions to the pharmaceutical and healthcare industries, has announced that Zeneca Pharmaceuticals has signed a multi-year contract for IMS Health's full line of sales management software and services in the United States. The contract was awarded following an open competitive bidding process among multiple pharmaceutical information suppliers. Zeneca Pharmaceuticals, a major international bioscience group, selected IMS Health as its vendor of choice for sales management initiatives due to the company's comprehensive sales management solutions, which include market research, sales management information, and technology-enabled selling solutions.

Key Takeaways:

• The contract between IMS Health and Zeneca Pharmaceuticals is multi-year, with IMS Health providing its full line of sales management software and services to Zeneca in the United States.
• The contract was awarded following an open competitive bidding process among multiple pharmaceutical information suppliers.
• Zeneca Pharmaceuticals selected IMS Health as its vendor of choice for sales management initiatives due to the company's comprehensive sales management solutions.
• IMS Health's sales management solutions include market research, sales management information, and technology-enabled selling solutions.
• The contract is designed to give Zeneca business intelligence that is critical both for new product launches and brand management through the complete product life cycle.
• Zeneca Pharmaceuticals plans to leverage IMS Health's sales management solutions across all of its current and future business areas in the U.S.
• IMS Health's solutions will provide Zeneca with accurate and timely market research, sales force productivity optimization, and technology-enabled selling solutions.

Statistics:

• IMS Health operates in over 90 countries.
• IMS Health has more than $1 billion in 1997 revenue.
• IMS Health has over 40 years of experience in the pharmaceutical industry.
• IMS Health is the largest pharmaceutical manufacturer information partner.
• IMS Health provides key products and services integral to customer day-to-day operations, including market research, sales management information, technology-enabled selling solutions, and technology systems and information services that support managed care organizations.

Sources:

• IMS HEALTH (NYSE:RX) press release, February 17, 1999.
• IMS HEALTH's web site: http://www.imshealth.com.