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Information Advantage and DynaMark Announce Partnership to Enhance Business Intelligence

Strategic Insights

— 1 min read

Information Advantage Inc. and DynaMark, a subsidiary of Fair, Isaac and Company, have joined forces to integrate DynaMark's advanced database marketing solutions into Information Advantage's DecisionSuite Eureka! business intelligence platform. This partnership aims to empower decision-makers in various industries to make informed decisions by providing a comprehensive view of their customers' behavior and preferences.

Key Takeaways:

  • Information Advantage and DynaMark have partnered to integrate DynaMark's database marketing solutions into DecisionSuite Eureka!, a business intelligence platform.
  • The integration will enable decision-makers to access customer information from DynaMark's Digital Services via a secure Internet connection.
  • The DynaMark channel within Eureka! will allow marketers to view integrated reports showing promotion performance, individual responses, and sample promotions.
  • The partnership aims to improve the effectiveness of target marketing by providing a value-added service that combines corporate activities and customer-centric analyses.
  • DynaMark will provide a sample set of Digital Services information, with additional subscriptions available for clients.
  • Eureka! applies the concept of customized Internet portal sites to offer users a personalized view of their organization's business intelligence.

Statistics:

  • 1985: The year DynaMark, a subsidiary of Fair, Isaac and Company, was founded.
  • 1998: The year Information Advantage and DynaMark announced their partnership to integrate DynaMark's database marketing solutions into DecisionSuite Eureka!.
  • 3: The consecutive years Information Advantage has received the AA-rating, the highest bestowed, from Open Systems Advisors for its Business Intelligence suite.
  • 1: The number of relational OLAP vendor on Open Systems Advisors Crossroads A-List to receive the AA-rating, the highest bestowed, and awarded the Product of the Year for Knowledge Management.

Sources:

  • Information Advantage press release dated September 15, 1998.
  • DynaMark website, accessed from the press release (no date provided).
  • Fair, Isaac and Company website, accessed from the press release (no date provided).
  • Information Advantage website, accessed from the press release (no date provided).
  • DynaMark About page, accessed from the press release.

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